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Tips From Former Smokers National Tobacco Education Campaign

The Centers for Disease Control and Prevention (CDC) launched the first-ever paid national tobacco education campaign—
Tips From Former Smokers (Tips) in March 2012. The Tips campaign, which profiles real people—not actors—who are living with serious long-term health effects from smoking and secondhand smoke exposure has continued through 2017.

NAQC maintains a library of monthly 1-800-QUIT-NOW call data reports. 1-800-QUIT-NOW is the national portal number that routes respective callers to their state quitline. NOTE: This is a U.S. number only.

Important Resources for US Quitlines:
Take Back and Transfer Instructions

1-800-QUIT-NOW: Site Information Form

1-855-DEJELO-YA: Site Information Form

Update on 2018 Tips Campaign - New Information

·         CDC is still in the planning stages of the upcoming 2018 Tips® media campaign.

·         CDC has taped new content that will complement existing Tips® messaging and plans to incorporate this new creative as part of the 2018 Tips campaign media buy.

·        CDC plans to be on-air beginning April 2018 for at least 20 weeks (exact dates and the number of weeks will be confirmed once finalized). The main campaign will include national TV ads.

·         CDC is considering including an NRT promotion some time during the main campaign.

·         CDC is continuing to plan our multicultural and specific population strategies.

·         Additionally, CDC is considering the possibility of launching a digital-only media buy sometime prior to the main campaign.      

·         If you have input you’d like CDC to consider, please email Maria Rudie, NAQC Research Manager at

2018: More details to come.

2017: 29-week campaign beginning on January 9 and ending on July 30, 2017. 

2016: 20-week campaign beginning on January 25 and ending on June 12, 2016. 

2015: 20-week campaign beginning on March 30, 2015.

2014: 18-week campaign. The 18-week campaign was conducted in two phases. Phase One of the campaign began February 3, 2014 and Phase Two began July 7, 2014.

2013: 16-week campaign that started on March 4, 2013. 

2012: 12-week campaign that started on March 19, 2012. 

Since its launch, the Tips campaign has featured compelling stories of former smokers living with smoking-related diseases and disabilities and the toll that smoking-related illnesses have taken on them. The campaign has also featured nonsmokers who have experienced life-threatening episodes as a result of exposure to secondhand smoke.

The Tips campaign engages doctors, nurses, dentists, pharmacists, and many other health care providers so they can encourage their smoking patients to quit for good. For more information on the Tips campaign, please visit

 Campaign Goals

  • Build public awareness of the immediate health damage caused by smoking and exposure to secondhand smoke.
  • Encourage smokers to quit and make free help available.
  • Encourage smokers not to smoke around others and nonsmokers to protect themselves and their families from exposure to secondhand smoke.

Tips Campaign Primary Audience

  • The primary audience is smokers ages 18 through 54.
  • Secondary audiences include parents, family members, adolescents, health care providers, and faith communities.

Tips Campaign Key Messages

  • Smoking causes immediate damage to your body, which can lead to long-term health problems.
  • For every smoking-related death, at least 30 Americans live with a smoking-related illness.
  • Now is the time to quit smoking, and if you want help, free assistance is available.

Tips Campaign Results to Date

In September 2013, The Lancet medical journal published an article about the effects of the 2012 Tips campaign, reporting that:

  • The Tips campaign motivated 1.6 million smokers to make a quit attempt.
  • At least 100,000 U.S. smokers will remain quit as a result of the 2012 campaign.
  •  An estimated 6 million nonsmokers talked with friends and family about the dangers of smoking, and an estimated 4.7 million additional nonsmokers recommended cessation services to their friends and family.

Call volume to the 1-800-QUIT-NOW national portal for state quitlines and visits to the Tips Web site increased dramatically during each campaign. In 2013, the average weekly number of calls (through 1-800-QUIT-NOW) increased by 75%, and the number of Web site visitors increased 38-fold.

A number of articles have been published on the impact of the national media campaign. Please find these resources listed below:

Tips Campaign Resources
Free help is available for those who want to quit. Call 1-800-QUIT-NOW or explore I'm Ready to Quit! Spanish speakers can call 1-855-DÉJELO-YA or explore ¡Estoy listo para dejar de fumar!

Learn more about the health damage smoking causes—and help spread the word with Tips materials in English or Spanish found at Campaign Resources and Recursos de la campaña.

Who should you contact at NAQC with any questions regarding the Tips campaign?
For general questions and for media related inquiries, please contact Natalia Gromov, Administrator, at or 800-398-5489 ext. 701.

How can NAQC members get updates on the Campaign?
NAQC hosts regular check-in calls with state quitline service providers to discuss any changes and progress of the media campaign. If you would like to learn more about these calls, please contact Natalia Gromov, Administrator, at or 800-398-5489 ext. 703.

NAQC encourages all members to use our peer-to-peer networking listserv to collaborate on challenges and ask questions in real-time. To learn more about the listserv, please click here.

About Quitlines
What are quitlines and what services do they offer?
Quitlines are telephone-based tobacco cessation services that help tobacco users quit. Services offered by quitlines include coaching and counseling, referrals, mailed materials, training to healthcare providers, Web-based services and, in some instances, free medications such as nicotine replacement therapy (NRT). You can learn more about the services available in your state at this link.

Much research shows that quitlines are highly effective in helping tobacco users quit. Due to their ability to reach and serve tobacco users, regardless of location, quitlines have quickly spread across North American. Today, residents in all 50 states, the District of Columbia, each U.S. territory, all ten Canadian provinces and two territories have access to public quitline services.

What is a Quitline?  This fact sheet provides an overview of the quitline experience.

Who Uses Quitlines? This fact sheet describes the many types of tobacco users who call quitlines for help in quitting.

How can I get help quitting smoking cigarettes or other types of tobacco?
Are you ready to quit? Receive free quitting support, including quit coaching, educational materials, and referrals to local resources today!


US Residents


Canadian Residents

For service in English

For service in Spanish

For service in English

For service in French
Telephone:1-866 JARRETE(1-866-527-7383)

For service in Asian languages

Note: Please note that North American Quitline Consortium does not provide quitting services.

Get more information about free quitline services available in your area by visiting the quitline map. Profile pages include details about services offered, hours of operation, patient referrals, and more for quitlines in each state, territory, and Canadian province. You may be eligible for free online help to quit smoking, depending on your state. The quitline map can provide you with that information as well, or see other web-based quitting resources below.

Note: This map requires Adobe Flash Player 10.0. If you do not have the player installed, please click here to download and install it. is intended to help you or someone you care about quit smoking. The information and professional assistance available on this site can help to support both your immediate and long-term needs as you become, and remain, a nonsmoker.

The EX Plan is a free quit smoking program that allows you to customize a quitting program, track success, and communicate with your peers in an online environment. To access the website, go to

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