The Center for Disease Control and Prevention’s (CDC) Office on Smoking and Health (OSH) launched a groundbreaking campaign on March 15, 2012, to raise awareness of the human suffering caused by smoking and to encourage smokers to quit.
The campaign, called "Tips From Former Smokers,” profiles people who are living with the significant adverse health effects due to smoking, such as stomas, paralysis from stroke, lung removal, heart attack, and limb amputations. The advertisements underscore the immediate damage that smoking can cause to the body and feature people who experienced smoking-related diseases at a relatively young age. Some of the people were diagnosed with life-altering diseases before they were 40 years old.
These hard-hitting ads will help people quit, saving lives and decreasing the huge economic burden caused by tobacco use. The campaign will serve as an important counter to expenditures for marketing and promotion of cigarettes that exceed $1 million an hour—more than $27 million a day—in the United States.
The campaign also gives voice to three former smokers who provide tips on how they successfully quit. Each tip, such as throwing away their cigarettes and ashtrays, exercising, identifying a strong reason to quit, and "just keep trying,” has been shown to help. All of the ads contain a very clear and encouraging message to smokers that they CAN quit and that free resources are available by calling 1-800-QUIT-NOW
or accessing www.smokefree.gov
Smoking remains the leading cause of preventable death and disease in the United States—killing more than 443,000 Americans each year. More than 8 million Americans are living with a smoking-related disease, and every day more than 1,000 youth under 18 become daily smokers.
What Are the Campaign Goals?
• Encourage smokers to quit and make available help for those who want it, including calling 1-800-QUIT-NOW
or visiting www.smokefree.gov
for free help
• Build public awareness of the immediate health damage caused by smoking and exposure to
• Encourage smokers not to smoke around others and nonsmokers to protect themselves and their
families from exposure to secondhand smoke
What Are the Key Messages of the Campaign?
• Smoking causes immediate damage to your body, which can lead to long-term suffering.
• Now is the time to quit smoking.
• If you want help to quit smoking, free assistance is available at 1-800-QUIT-NOW
Where can I direct complaints or compliments about the CDC’s National Tobacco Education Campaign?
For complaints or compliments about the ads: Phone:
»back to topWhat are quitlines and what services do they offer?
Quitlines are telephone-based tobacco cessation services that help tobacco users quit. Services offered by quitlines include coaching and counseling, referrals, mailed materials, training to healthcare providers, Web-based services and, in some instances, free medications such as nicotine replacement therapy (NRT).
Much research shows that quitlines are highly effective in helping tobacco users quit. Due to their ability to reach and serve tobacco users, regardless of location, quitlines have quickly spread across North American. Today, residents in all 50 states, the District of Columbia, each U.S. territory, all ten Canadian provinces and two territorieshave access to public quitline services.
What is a Quitline?
This fact sheet provides an overview of the quitline experience.Who Uses Quitlines?
This fact sheet describes the many types of tobacco users who call quitlines for help in quitting.
World Quitline Map features quitlines for each state, province and territory with detailed information on the types of services offered, general contact information and hours of operation, NRT, cigarette tax data, smoke-free laws, and important benchmarking data.Note: Please note that North American Quitline Consortium does not provide quitting services.
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How can I get help quitting smoking cigarettes or other types of tobacco?
Are you ready to quit? Receive free quitting support, including quit coaching, educational materials, and referrals to local resources today!
Get more information about free quitline services available in your area by visiting the quitline map
. Profile pages include details about services offered, hours of operation, patient referrals, and more for quitlines in each state, territory, and Canadian province. You may be eligible for free online help to quit smoking, depending on your state. The quitline map can provide you with that information as well, or see other web-based quitting resources below.Note: This map requires Adobe Flash Player 10.0. If you do not have the player installed, please click here to download and install it. SmokeFree.gov
Smokefree.gov is intended to help you or someone you care about quit smoking. The information and professional assistance available on this site can help to support both your immediate and long-term needs as you become, and remain, a nonsmoker.EX
The EX Plan is a free quit smoking program that allows you to customize a quitting program, track success, and communicate with your peers in an online environment. To access the website, go to www.becomeanex.org
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