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Resources for State Quitlines
Please click on the questions below to access an appropriate section of the page. If you are not finding what you are looking for, please contact NAQC at naqc@naquitline.org or 800-398-5489 ext. 701.

Where can I find more details about the Center for Disease Control and Prevention’s (CDC) National Tobacco Education Campaign?
Where can I access campaign ads and supporting materials?
How can I receive updates on the CDC's national media campaign? 
How can I obtain specific details on the media buy for our state(s)? 
Who should I contact with questions about the 1-800-QUIT-NOW IVR system?
We have received several calls from residents of another state. How do we transfer these calls to the correct state?
Who should we contact if we need help immediately due to an overwhelming demand for services or serious technical problems?
Where should we refer and/or report compliments or complaints about the ads? Does CDC want to know about these?

The Center for Disease Control and Prevention’s (CDC) Office on Smoking and Health (OSH) launched a groundbreaking campaign on March 15, 2012, to raise awareness of the human suffering caused by smoking and to encourage smokers to quit.

The campaign, called "Tips From Former Smokers,” profiles people who are living with the significant adverse health effects due to smoking, such as stomas, paralysis from stroke, lung removal, heart attack, and limb amputations. The advertisements underscore the immediate damage that smoking can cause to the body and feature people who experienced smoking-related diseases at a relatively young age. Some of the people were diagnosed with life-altering diseases before they were 40 years old.

These hard-hitting ads will help people quit, saving lives and decreasing the huge economic burden caused by tobacco use. The campaign will serve as an important counter to expenditures for marketing and promotion of cigarettes that exceed $1 million an hour—more than $27 million a day—in the United States.

The campaign also gives voice to three former smokers who provide tips on how they successfully quit. Each tip, such as throwing away their cigarettes and ashtrays, exercising, identifying a strong reason to quit, and "just keep trying,” has been shown to help. All of the ads contain a very clear and encouraging message to smokers that they CAN quit and that free resources are available by calling 1-800-QUIT-NOW or accessing www.smokefree.gov.

Smoking remains the leading cause of preventable death and disease in the United States—killing more than 443,000 Americans each year. More than 8 million Americans are living with a smoking-related disease, and every day more than 1,000 youth under 18 become daily smokers.

What Are the Campaign Goals?
• Encourage smokers to quit and make available help for those who want it, including calling 1-800-QUIT-NOW or visiting www.smokefree.gov for free help
• Build public awareness of the immediate health damage caused by smoking and exposure to
secondhand smoke
• Encourage smokers not to smoke around others and nonsmokers to protect themselves and their
families from exposure to secondhand smoke

Who Is the Campaign Trying to Reach?
• The primary audience is adult smokers ages 18 through 54.
• Secondary audiences include parents, family members, and adolescents.
• Spanish-language materials (TV, radio, and print) have been developed to reach Spanish-speaking
Hispanics/Latinos.

What Are the Key Messages of the Campaign?
• Smoking causes immediate damage to your body, which can lead to long-term suffering.
• Now is the time to quit smoking.
• If you want help to quit smoking, free assistance is available at 1-800-QUIT-NOW, www.smokefree.gov,

What Media Vehicles/Channels Will Be Used?
Paid advertising and public service announcements (PSAs) will be placed in/on television, radio, print (magazines), newspapers, out-of-home (billboards, bus shelters), in-theater, and online through digital video, search, and mobile channels. Additional information and resources will be made available to the public through the Internet, including Facebook, Twitter, and YouTube.

How Long Will the Campaign Run?
The paid portion of the campaign will begin on March 19th and will run for 12 weeks. The PSAs, including an advertisement that specifically promotes quitting, will likely run longer.

What Resources Will Be Included on the Ads?
Most of the ads will be tagged with the national quitline number (1-800-QUIT-NOW) and/or www.smokefree.gov. The digital ads, including digital video, will be included on the CDC campaign Web site www.cdc.gov/quitting/tips.
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Where can I access campaign ads and supporting materials?
  • View campaign ads and supporting materials
    Please visit the campaign website  - www.cdc.gov/quitting/tips - regularly for any news and updates. 
  • Campaign overview
    A brief summary document that provides an overview of the media campaign. 
  • Key messages
    A set of key messages that describes the media campaign. 
  • Template press release and op-ed
    A"Swiss Cheese” or template press release and op-ed to help you frame the release of the campaign for your state and community constituents. Localize your content as much as possible using your own state- or community-specific statistics and information.
  • Digital Media Toolkit
    To further support and promote the Tips From Former Smokers campaign, OSH has developed an interactive digital media toolkit. Partners can use the toolkit to leverage OSH content on their existing Web sites or social media profiles or they can opt to create new profiles or content in support of the campaign.  
  • Campaign launch article 
    This article describes CDC’s national mass media campaign to educate the public about the harmful effects of smoking and to encourage quitting.
  • Widget
    View and tell others about OSH’s posting on CDC’s Everyday Health Widget.
  • GovLoop
    Follow OSH on GovLoop. A post on GovLoop announces the significance of these new publications and encourages readers to visit the online feature article. GovLoop is a social networking site for the government community. It currently serves more than 50,000 members, including local, state, and federal government employees and contractors. Academics and students interested in government are also welcome to join.
  • RSS
    Subscribe to CDC’s Smoking and Tobacco Use Main Feed to receive updates of new and recently changed content from CDC’s Smoking & Tobacco Use Web site on your browser or desktop.
  • Mobile site
    Visit  CDC/OSH’s mobile site on your smartphone or tablet to access key facts, quit support, and more
  • Text messages
    Subscribe to CDC’s Text Message service to receive regular text messages about a variety of health topics tailored to your interests, such as CDC’s new Tips From Former Smokers campaign.
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For additional information about the media buy, contact:
Bob Rodes, Team Lead Health Communications Branch, Office on Smoking and Health CDC
Phone: 770-488-5748
Email: rur9@cdc.gov
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Who should I contact with questions about the 1-800-QUIT-NOW IVR system?
For issues related to quitline capacity or technical problems, contact Ann Malarcher at aym8@cdc.gov or Stephen Babb at zur4@cdc.gov.
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We have received several calls from residents of another state. How do we transfer these calls to the correct state?
From time to time, a call from a resident of another state may be received by your quitline. A protocol has been designed so that quitlines can route such callers to their correct state quitlines. It is called "take back and transfer” and is described at the here.
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Who should we contact if we need help immediately due to an overwhelming demand for services or serious technical problems?
For issues related to quitline capacity or technical problems, contact Ann Malarcher at aym8@cdc.gov or Stephen Babb at zur4@cdc.gov.
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Where should we refer and/or report compliments or complaints about the ads? Does CDC want to know about these?
For compliments or complaints about the ads, please refer callers to:
Phone: 1-800-CDC-INFO
Email: TobaccoMediaCampaign@cdc.gov

Quitlines also may use this email address and phone number to report compliments and complaints. If you have specific concerns about the ads that you would like to discuss with CDC, please contact Ann Malarcher (aym8@cdc.gov) or Stephen Babb (zur4@cdc.gov).
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When will the FOA for supplemental quitline funding be released? How can I obtain a copy of the FOA or additional information on the FOA?
The FOA for supplemental quitline funding is expected to be released sometime in the second half of April. More information will be released at that time.
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What types of reporting does CDC require during the campaign?
We do not expect CDC to require any reporting from quitlines during the media campaign. To monitor quitline call volume changes over time, CDC will use data from 1-800-QUIT-NOW. CDC will also rely on state reports on any challenges or success stories during weekly scheduled conference calls. 
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What level of call volume has been experienced throughout the campaign?
Call volume reports coming soon!
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How can I access NAQC updates on the Campaign?
NAQC will be sending out regular updates throughout the campaign. Links to the e-communications are included below:
Message from CDC about the new backup federal IVR system 
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How can I tap into the expertise of my quitline peers?
NAQC encourages all members to use our peer-to-peer networking listserv to collaborate on challenges and ask questions in real-time. To learn more about the listserv, please click here.
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How can I share our quitline’s success stories with NAQC?
We would love to hear more about your great work and the successes of your callers because of it. We hope you will take the time to share with us your most memorable success stories by filling out and submitting the online form located at http://www.naquitline.org/successstory or emailing us at naqc@naquitline.org. We will publish selected stories on our website and in e-campaigns. Of course, you can encourage your callers to submit their own quitline success story by visiting us here!
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Are there any conference calls or webinars planned throughout the campaign?
There will be a number of conference calls and webinars hosted throughout the campaign, below please find the list of scheduled events:
Coming soon!
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Q&A
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