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NAQC Newsroom: Research

Design Considerations in Developing a Text Messaging Program Aimed at Smoking Cessation.

Tuesday, December 11, 2012  
Posted by: Natalia Gromov
Ybarra ML, Holtrop JS, Bağci Bosi AT, Emri S. J Med Internet Res. 2012 Jul 24;14(4):e103.

This article aimed to fill a gap in the literature by discussing the protocol decisions and content development for a smoking cessation text messaging program for adult smokers in Turkey. Content was developed in English and translated into Turkish. Evidence-based smoking cessation theory was used to ground the protocol and content. At the same time, cultural aspects of smoking and quitting in Turkey were also incorporated. The intervention designers considered whether to provide cell phones and whether to reimburse participants for texting costs; whether to include supplementary intervention resources (eg, personal contact); and whether to utilize unidirectional versus bidirectional messaging. Program design considerations included how messages were tailored to the quitting curve and one's smoking status after one's quit date, the number of messages participants received per day, and over what period of time the intervention lasted. The authors concluded that the content and methods of effective smoking cessation quitline programs were a useful guide in developing the texting program, and also propsed guidelines for developing other similar programs.

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