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NAQC Newsroom: Research

Cost-Effectiveness Analysis of the First Federally Funded Antismoking Campaign.

Friday, December 12, 2014  
Posted by: Natalia Gromov
Xu X, Alexander RL, Simpson SA, Goates S et al.
Cost-Effectiveness Analysis of the First Federally Funded Antismoking Campaign.
Am J Prev Med 2014;](]).
The study analyzes the cost-effectiveness of the first federally funded national mass media antismoking campaign, Tips From Former Smokers. The report estimates the number of smokers who successfully quit, the number of premature deaths averted, and the number of life years saved as a result of the 12-week campaign that took place in 2012. The study finds that Tips helped at least 100,000 smokers successfully quit, averted at least 17,000 premature deaths and saved nearly 180,000 quality-adjusted life years (QALYs). With total campaign expenditures of about $48 million, Tips cost approximately $480 per quitter, $2,819 per premature death averted, and $393 per life year gained. The report contextualizes these findings by noting that a commonly accepted threshold of cost effectiveness in the U.S. is $50,000 per life year gained. The findings demonstrate that a national, federally funded mass media campaign can be highly cost effective to reduce the burden of tobacco use.

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