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NAQC Newsroom: Tobacco Control

FDA Media Campaign!

Monday, November 13, 2017  
Posted by: Natalia Gromov
The U.S. Food and Drug Administration is expanding “The Real Cost” public education campaign to educate teens about the dangers of using e-cigarettes and other electronic nicotine delivery systems (ENDS), specifically regarding how nicotine can rewire a teen’s developing brain to crave more nicotine. New campaign content, including online video and radio ads, will appear on platforms such as YouTube, Hulu, and Spotify, as well as on the campaign’s website. This is the first time FDA will explicitly address youth use of e-cigarettes through campaign advertising.
In addition to these new digital materials, FDA is planning to launch a full-scale campaign focused on youth use of e-cigarettes and other ENDS in fall of 2018. These efforts are part of the agency’s new, comprehensive plan for tobacco and nicotine regulation, as well as ongoing efforts to educate youth about, and protect them from, the dangers of using tobacco products.
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