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NAQC Newsroom: Tobacco Control

NBC's The More You Know Campaign to Promote 1-800-QUIT-NOW

Friday, January 15, 2010  
NBC Universal's The More You Know anti-smoking messages (3 total) will be incorporated into their public service rotation to air during prime time and late night starting the week of January 15. All three of the PSA's include 1-800-QUIT-NOW on screen during the 15-second spots.

NBC will premiere a Josh Gomez ad (actor on Chuck) on Friday, January 15 during the show Wine Country, a late night slot. A Chris Meloni PSA will premiere on Saturday, January 16 during Law and Order: SVU and a Brian Williams spot will also run, but a date has not been set. Once the ads premiere, the spots will be put into rotation.

You can view the three anti-smoking spots on The More You Know Web site.

PSA Messages

Christopher Meloni's script deals with living longer, feeling better, and saving money.

Joshua Gomez talks about smoking being deadly, no butts about it.

Brian Williams focuses on chemicals and toxins and making a smart choice.

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