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NAQC Newsroom: Research

On the Popularity of the USB Flash Drive-shaped Electronic Cigarette Juul.

Monday, May 14, 2018  
Posted by: Natalia Gromov
Kavuluru R, Han S, Hahn EJ.
On the Popularity of the USB Flash Drive-shaped Electronic Cigarette Juul.
Tobacco Control Published Online First: 13 April 2018. doi: 10.1136/tobaccocontrol-2018-054259
 
Introduced in mid 2015, Juul is currently the most popular electronic cigarette (e-cigarette) with a market share of 49.6% (last four weeks as of 27 January 2018) and year-over-year growth of over 700% based on Nielsen market data.1 Juul is a compact closed system device charged via USB (figure 1) and comes with disposable flavoured pods each of which contains 0.7 mL with 5% nicotine by weight. Each pod is nearly equivalent to one pack of cigarettes or 200 puffs according to official Juul documentation (from http://www.juulvapor.com), which also states that Juul is specifically ‘designed with smokers in mind’ and is ‘for adult smokers seeking a satisfying alternative to cigarettes’. To order Juul online, age verification (+21 years) is required and implemented through a third-party verification service provider. The purpose of this letter is to describe initial observations of recent Juul-related messages on two different social networks (Twitter and Reddit) and traditional media.


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