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NAQC Newsroom: NAQC News

Maximizing Reach Case Studies Now Available

Tuesday, July 20, 2010  
In an effort to improve the reach across all quitlines in North America, and as part of an overall focus on critical quality measures including quit rates and reach to specific populations, NAQC has developed a Web repository of case studies on states that have achieved a reach that is at least three times higher than the median reach of all state quitlines.1 The information shared in this resource will help other members identify mechanisms and approaches for increasing the reach of their quitlines and is intended to compliment NAQC’s 2009 publication, Increasing Reach of Tobacco Cessation Quitlines (2009).

view the new case studies

While it is important to remember that reach is not the only or most important measure of quitline value, these case studies focus on experiences with various strategies intended to increase the reach of a state quitline. Each case study highlights the methods employed to maximize reach, opportunities, challenges and lessons learned by states and their partners. Case studies are being produced as a series and new ones will appear in the coming months.

Should you have any questions related to the case studies please contact Tamatha Thomas-Haase via e-mail.

1 In these case studies reach refers to promotional reach, calculated using 2008 NAQC Annual Survey data, and based on the total number of unique tobacco users calling the quitline. Please note this is not NAQC’s standard calculation of treatment reach, counting only those who receive at least some evidence-based treatment, but rather is based on the number of unique smokers calling the quitline divided by the total number of smokers in each state.

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