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NAQC Newsroom: Research

Simplicity Sells: Making Smoking Cessation Easier

Monday, July 26, 2010  
Simplicity Sells: Making Smoking Cessation Easier.
Bonniot Saucedo C, Schroeder SA. Am J Prev Med. 2010 Mar;38(3 Suppl):S393-6.

This article describes the 1-800-QUIT-NOW quitline portal in the United States, and indicates how the presence of a national number created a new mechanism for national quitline marketing, making it easier and more streamlined to conduct promotions for quitlines nationwide.

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