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NAQC Newsroom: Tobacco Control

New York Talks About New Health "Shock" Ads

Wednesday, August 11, 2010  
Violent and shocking images are being used in public service announcements (PSAs). This extreme genre of advertising is reaching new levels, and while the cause may be honorable, some people are wondering if perhaps it has gone too far. Jeffrey Willett, of the NY Tobacco Control Program, talks to ABC News about the development and effectiveness of stop-smoking PSAs running in the state of New York.

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