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NAQC Newsroom: NAQC News

Two New Case Studies on Maximizing Reach Now Available!

Thursday, September 2, 2010  
Posted by: Natalia Gromov
In June NAQC unveiled our new Web repository of case studies that highlight various state strategies to maximize reach(1). The information shared in this resource will help members identify mechanisms and approaches for increasing the reach of their quitlines and is intended to compliment NAQC’s 2009 publication, Increasing Reach of Tobacco Cessation Quitlines. We are excited to announce the addition of two new case studies to the repository!

view the new case studies

While it is important to remember that reach is not the only or most important measure of quitline value, these case studies focus on experiences with various strategies intended to increase the reach of a state quitline. Each case study highlights the methods employed to maximize reach, opportunities, challenges, and lessons learned by states and their partners. Case studies are being produced as a series and new ones will continue to appear in the coming months!

Should you have any questions related to the case studies please contact Tamatha Thomas-Haase via e-mail.

(1)In these case studies reach refers to promotional reach, calculated using 2008 NAQC Annual Survey data, and based on the total number of unique tobacco users calling the quitline. Please note this is not NAQC’s standard calculation of treatment reach, counting only those who receive at least some evidence-based treatment, but rather is based on the number of unique smokers calling the quitline divided by the total number of smokers in each state.

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