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NAQC Newsroom: Research

Targeting African American Nonsmokers to Motivate Smokers to Quit: A Qualitative Inquiry.

Tuesday, November 9, 2010  
Posted by: Natalia Gromov
Thomas JL, Scherber RM, Stewart DW, Lynam IM, Daley CM, Ahluwalia JS. Health Educ Behav. October 2010;37(5):680-693.
This study examined an innovative approach to motivate African American light smokers to engage in behavior change. Twelve focus groups were conducted to assess attitudes and beliefs about engaging a non-smoker in the home in smoking behavior change efforts. Smokers reported an interest in receiving cessation assistance from a non-smoker in their home. The authors conclude that African American non-smokers living with a smoker may be an appropriate target group to motivate smoking behavior change in smokers.

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