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NAQC Newsroom: Research

Educating smokers about their cigarettes and nicotine medications.

Tuesday, November 9, 2010  
Posted by: Natalia Gromov
Bansal-Travers M, Cummings KM, Hyland A, Brown A, Celestino P. Health Educ Res. 2010 Aug;25(4):678-86. Epub 2010 Jan 11.
This study tested the efficacy of educational materials designed to correct misperceptions held by smokers about nicotine, NRT, low tar cigarettes, filters and product ingredients. The experimental group and the control group both received counseling, nicotine patches, and a quit smoking guide. In addition, the experimental group received information about cigarette characteristics mailed in a brand-tailored box. Results showed that while the experimental educational materials were recalled better and contributed to higher levels of knowledge about specific cigarette design features, they did not translate into changes in smoking behavior.

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