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NAQC Newsroom: Tobacco Control

HHS Announces $750 Million Investment in Prevention - Quitlines Included!

Thursday, February 10, 2011  
Posted by: Natalia Gromov

HHS Secretary Kathleen Sebelius announced yesterday a $750 million investment in prevention and public health, funded through the Prevention and Public Health Fund created by the new health care law. These new dollars will be used for tobacco control and to help prevent obesity, heart disease, stroke, and cancer. Although all components of the plan will fund critical public health and prevention efforts, there are specific allocations for quitlines:

** Tobacco Prevention ($60 million). Implement anti-tobacco media campaigns which are proven to work to reduce tobacco use, telephone-based tobacco cessation services, and outreach programs targeting vulnerable populations, consistent with HHS’ Tobacco Control Strategic Action Plan.

Sebelius noted that "This investment is going to build on the prevention work already under way to help make sure that we are working effectively across the federal government as well as with private groups and state and local governments to help Americans live longer, healthier lives.”

The FY11 Trust Fund allocation fact sheet provides a breakdown of funding for the four critical priorities: Community Prevention; Clinical Prevention; Public Health Infrastructure and Training; and Research and Tracking.

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