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NAQC Newsroom: Tobacco Control

“Unsweetened truth” Campaign Asks “Why Do They Make Tobacco Taste Sweet?”

Tuesday, March 1, 2011  
Posted by: RaeAnne Davis

There's No Sugarcoating Tobacco-Related Disease

"Unsweetened truth” Campaign Asks "Why Do They Make Tobacco Taste Sweet?”

Washington, DC; February 23, 2011 – Living with tobacco-related diseases and the devastating effects of tobacco use take center stage in the latest creative from truth®, the nation's largest smoking prevention campaign for youth.

While the American public may commonly connect tobacco use with often fatal diseases such as lung cancer and heart attacks, an estimated 8.6 million people in the United States are living with serious illnesses attributed to smoking. For many, it means suffering on a daily basis, and drastic changes from their pre-disease lifestyles.

"Unsweetened truth” is a new commercial from truth, vividly illustrating the impact of smoking on health. In the spot, six real people suffering from tobacco-related disabilities are featured on a parade float traveling through the heart of Hollywood. As the float travels along, spectators can see the obvious physical disabilities each person is living with. They can also hear the half-dozen participants "singing” a tune about the many different flavors used to enhance tobacco products.

The spot highlights a new fact: "Tobacco companies can't sell candy-flavored cigarettes, but they still sell other tobacco products in over 45 candy flavors.” With this spot, truth seeks to highlight how living with tobacco-related diseases is not just about dying; having such diseases is also about living with the effects of cancers of the mouth, throat and neck; chronic obstructive pulmonary disease (COPD); emphysema; and loss of voice. Moreover, anyone who uses tobacco has the potential to develop such diseases.

Full release at:
You can see the ad and get more info at  and at Legacy's YouTube channel at:  

Source: American Legacy

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