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2009 NAQC Annual Survey data on reach and spending presented at SRNT

Tuesday, March 8, 2011  
Posted by: Natalia Gromov

Mignonne Guy, Interim Director of Research, gave two presentations at the recent meeting of the Society for Research on Nicotine and Tobacco (SRNT). The first, an oral presentation, was titled "The Relationship Between Reach and Spending for U.S. Quitlines.” According to NAQC annual survey data, reach of U.S. quitlines is very highly correlated with spending on services and medications, and moderately correlated with spending on promotions and outreach. Given that few quitlines are serving 6% of tobacco users, the presentation concluded that additional funding needs to be allocated to quitlines. The second presentation was a poster titled "Assessing Quitline Reach in the U.S.: A National Comparison of Demographic and Tobacco Use Characteristics.” The analysis focused on a description of who is using tobacco quitlines in the U.S., and a comparison of their characteristics to those of the population of smokers in the U.S. The poster’s conclusions were that reach of quitlines nationally and for all sub-populations remains well below the target of 6% set by the CDC. These data provide the first national picture of the population of quitline callers, and can be used to target promotions to increase the reach of quitlines.

Both presentations can be viewed on the Research Presentations website page.

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