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NAQC Newsroom: Research

Does Offering More Support Calls to Smokers Influence Quit Success?

Wednesday, May 11, 2011  
Posted by: Natalia Gromov

Carlin-Menter, S; Cummings, KM; Celestino, P; Hyland, A; Mahoney, M; Willett, J; Juster, H. J Public Health Manag Pract. 2011 May-Jun;17(3):E9-E15.

This study compared the efficacy of offering two versus four counseling callbacks after an initial call from Medicaid/uninsured adult smokers contacting the New York State Smokers' Quit Line in order to help determine the most cost-efficient protocol for offering such a service. All study participants were provided at least two weeks of free nicotine replacement medications (NRT), with some receiving up to six weeks. Half of the participants were randomized to receive two counseling callbacks, and the other half were offered four counseling callbacks. At three months after enrollment, there was no significant difference between groups in the number of callbacks completed, quit rates, or use of NRT. The cost per quit was similar between the two groups ($442 per quit for the 2 callbacks group; $445 per quit for the 4 callbacks group). The authors conclude that there was no advantage in either quit success or cost to offering four callbacks rather than two.

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