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Reminder: Upcoming monthly Research "Coffee Break" call, February 9

Thursday, February 2, 2012  
Posted by: Natalia Gromov
Thursday, February 9, 2:00-2:30 P.M. Eastern Time
Title: Incorporating Social Media Technologies into Cessation Services
Speakers: Jack Boomer, QuitNow Services Director, BC Lung Association and Frankie Best, Manager, Tobacco Control Program, British Columbia Ministry of Health
  • Speaker Bios: Jack Boomer, QuitNow Services Director, BC Lung AssociationJack has more than 12 years of tobacco control experience working on smoke-free initiatives with the Ministry of Health and Worksafe BC, the Heart and Stroke Foundation and the BC Lung Association. He has worked on tobacco control issues with other jurisdictions in Canada, with a primary focus on cessation. Frankie Best, Manager, Tobacco Control Program, British Columbia Ministry of HealthFrankie has 18 years experience with the BC provincial government, the last 12 in public health. She believes in providing exceptional service to British Columbians and more recently has developed a new passion in Social Media, as a way of reaching key audiences.

  • Description: QuitNow Services, British Columbia’s provincial cessation services, funded by the Ministry of Health and managed by the BC Lung Association. QuitNow Services include telephone, on-line, text and email support to people who want to quit smoking as well as tools and resources for family and friends of quitters and also tools, resources and videos to educate healthcare professionals. Since 2008, QuitNow Services has dabbled in social media and learned many lessons along the way. With over 2100 members on the facebook page ( and over 600 followers on twitter (, we continue to seek ways to exploit our social media resources.

    As of September 30, 2011, British Columbian’s who smoke may call their HealthLine to receive up to twelve weeks of free patch and gum. All callers are referred and encouraged to use Quitnow Services. There has been a tremendous year over year increase in calls to QuitNow By Phone. The 14 week text messaging program, launched in January 2011, adds to the compliment of cessation services.

    In early September, 2011, QuitNow Services launched an enrolment database to helps better understand who enrolls in its services. Real time reporting on who is accessing services will be available for program planning and decision making.

    Jack Boomer and Frankie Best will talk about the lessons they learned to incorporate social media into their suite of cessation services, experiences they have had to date, and the impact of social media. They will identify potential research opportunities that may be of interest to the quitline community.

    For more information about the services provided in this Province, visit: or follow us on facebook ( or on twitter (
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