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NAQC Newsroom: Tobacco Control


Thursday, May 24, 2012  
Posted by: Natalia Gromov
Adult Awareness of Tobacco Advertising, Promotion, and Sponsorship — 14 Countries

Countries with comprehensive tobacco marketing restrictions including bans on point-of-sale advertising have low levels of awareness of tobacco advertising, promotion and sponsorships. Many countries have adopted tobacco advertising restrictions in traditional media channels; however, very few countries have adopted comprehensive bans of all tobacco marketing, including advertising, promotion and sponsorships. Findings from Global Adult Tobacco Surveys in fourteen countries show that awareness of tobacco marketing is low in countries that have comprehensive bans. In all but one country, awareness of advertising in stores was highest as compared to other channels of tobacco marketing, such as billboards, sponsorship of sporting events, and sales or coupons for cigarettes. Reducing exposure to tobacco advertising is critical to eliminating initiation of tobacco use in youth and young adults and helping smokers to quit.

State Tobacco Revenues Compared with Tobacco Control Appropriations — United States, 1998–2010

States that invest in effective tobacco control programs at levels recommended by CDC can achieve larger and more rapid reductions in tobacco use and tobacco-related deaths, disease, and health care costs. While the intent of the 1998 Master Settlement Agreement was to reimburse states for Medicaid costs related to tobacco use and to prevent youth initiation of smoking, states have used the monies to pay general expenses or to fund programs other than tobacco control. From 1998 to 2010, states collected a combined total of $243.8 billion in tobacco industry settlement pay­ments and cigarette excise tax revenues, but invested only $8.1 billion in effective state tobacco control programs. Had states followed CDC's published Best Practices guidelines, they would have invested $29.2 billion during that period. While total state and federal investment in state tobacco control efforts increased from 1998 to 2002, state investments have declined steadily every year since. And, currently, many states face substantial cuts and near-elimination of program funding.

The online version of the journal is available on the CDC Web site at

May 25 Morbidity and Mortality Weekly Report

Source: CDC/Office on Smoking and Health

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