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NAQC Newsroom: NAQC News

Building Public-Private Partnerships: State Progress Briefs

Friday, June 22, 2012  
Posted by: Natalia Gromov
Purchasers of health insurance are important players in ensuring that tobacco-users have access to evidence-based treatment services. At the same time, public health professionals can play a significant role in helping insurers provide those services while also helping to sustain the state’s quitline.

For the past 7 months, nine states have been participating in the NAQC initiative to advance the sustainability of state quitlines through the formation of partnerships. The initiative has provided states with foundational information through the 3-part webinar series "Building Public-private Partnerships,” monthly facilitated discussion groups and technical assistance. Currently, states are very active in conducting state assessments to better understand the current tobacco cessation coverage among large health plans and employers and indentifying key stakeholders. Once the assessments have been completed, they will be well positioned to develop and implement an action plan in collaboration with private and public stakeholders.

While the states are in the infancy stage of partnership development, their experiences are rich and diverse. If you are interested in learning more about each of the state’s efforts, state briefs have been developed and posted to the Public-Private Partnership initiative webpage. The briefs provide information regarding each state’s goals for increasing quitline sustainability, existing public-private and public-public partnerships, as well as quitline services and background information.

If you are interested in advancing cost –sharing partnerships in your state, please contact Deb Osborne, Manager of Public-private Partnerships at


Deb Osborne, MPH
Manager of Public-private Partnerships
North American Quitline Consortium

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