The Closing the Gap: A Tobacco Control User Guide provides practical strategies to reduce tobacco‑related inequities, helping programs identify and address disparities in commercial tobacco use and access to cessation services.

The Program Sustainability: A Tobacco Control User Guide focuses on long‑term impact, offering frameworks for sustaining tobacco control efforts through funding, partnerships, and integration into broader public health work.

The Tobacco in Your Community briefs are concise, community‑oriented pieces: Menthol and Other Flavors explains how flavored products drive use and outlines policy and community action options, while Advancing LGBTQ+ Health highlights tailored approaches to tobacco control in LGBTQ+ communities, emphasizing inclusive and equity‑oriented strategies.
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The study examines current (past 30-day) use of any tobacco product, combusted tobacco, e-cigarettes, and nicotine pouches among a nationally representative sample of 23,630 students in grades 6–12. Between 2022 and 2025, reported use of any tobacco product, any combusted tobacco, and e-cigarettes decreased significantly among youth, with particularly steep declines in e-cigarette prevalence. At the same time, nicotine pouch use increased among high school students, although overall use of these products remains relatively low and has stabilized over the past year.

Among youth who currently use e-cigarettes or nicotine pouches, the authors highlight ongoing concerns about frequent use and flavored products. More than 40% of students who use e-cigarettes report using them on at least 20 of the past 30 days, and two-thirds report using disposable devices. Frequent use of nicotine pouches is also common among current users, and flavored products remain widespread across both product types.

The paper was authored by researchers from FDA’s Center for Tobacco Products (CTP), RTI International, and the National Cancer Institute (NCI). In a notable acknowledgement, the authors recognize the contributions of CDC’s Office on Smoking and Health (OSH) staff and the “legacy of scientific rigor, public health commitment, and collaborative excellence” that supported this work.

1. To assess vulnerabilities and identify critical gaps in state-focused health data if federal surveys are eliminated or investments are reduced.
2. To understand the feasibility of various state alternatives or options for filling those potential state-level data gaps to ensure high-quality health data remains available for research, decision-making, and more. 
3. To sustain the vital connection between state health data professionals and the technical expertise they require through the formation of action-oriented workgroups and by providing individualized technical assistance.

You can search by keyword or use the section links to quickly find ads that fit your campaign goals and media plan. Contract staff are available to process orders and help secure high-quality, evidence-based materials for campaigns, quitline promotion, Tips placements, and related outreach.

Full access to MCRC materials requires logging in, so please use the CDC resource as needed for help with access or account login. Questions may be directed to CDC at mcrc@cdc.gov.

Access and accounts
The MCRC site is password-protected, and users must request an account through the homepage. Approval typically takes 1–2 days.

Media vendors are welcome to apply and should note which agency they work with. For login or access help, users can contact the administrators at mcrc@cdc.gov and review the Help/Login pages and FAQs on the site.

Materials and ordering
Materials are available in multiple sizes and languages. Orders must be placed from currently available items; materials cannot be ordered from the archive.

Users should search by keyword and use filters as needed, often based on the best available description of how items were originally submitted or tagged. Static items may be used for social media posts.

Costs and timelines
Exact costs depend on how the asset will be used and for how long. Cost questions should be included in the order details rather than in the “add item” step.

Free items and paid assets should be submitted as separate orders. After a complete order is submitted, estimates for free items and paid ads typically arrive within 5–7 business days.

Customization and support
If an ad is not currently available, MCRC recommends emailing them directly to check status or alternatives. Customization options such as tagging, end cards, and voiceover do not have a formal published price list.

Resources
Video Tutorial Series: MCRC: Media Campaign Resource Center Overview | Smoking and Tobacco Use | CDC
MCRC website FAQs: MCRC: FAQ | Smoking and Tobacco Use | CDC
Help section: MCRC: Login to MCRC | Smoking and Tobacco Use | CDC
MCRC administrators: mcrc@cdc.gov

Key resources:

• National graphs and interactive charts: https://tobaccomonitoring.org/national/
• Retail Sales Data (full interactive charts): use the “Retail Sales Data” dropdown at https://tobaccomonitoring.org/
• Interactive map with updated state data: https://tobaccomonitoring.org/
• Example state profile (California): https://tobaccomonitoring.org/state/california/

Selected findings from the new release:

In 2023, the Canadian  Tobacco Products Appearance Packaging and Labelling Regulations(TPAPLR) introduced a new rotation scheme that refreshes health messages on a fixed schedule, helping keep the information novel and relevant. The first set of messages, Series 1, has appeared on tobacco packages since January 2024.

On August 1, 2026, the second set, Series 2, will come into effect. This series covers:

• Health Warnings
• Health Information Messages
• Toxicity Information
• Health Warnings on Tobacco Products

Manufacturers were able to begin using Series 2 messages up to 90 days before August 1, 2026, so these new messages may already be visible on packages at retail.

You can view the Series 2 materials on the Government of Canada website:

Series 2 - Health Warnings for all tobacco product packaging

Series 2 - Health Information Messages for Cigarettes, Little Cigars and Cigarette Tobacco

Series 2 - Toxicity Information for all tobacco product packaging

Series 2 - Health Warnings on Products (Cigarettes, Little Cigars and Tubes)

The Series 2 messages introduce new information on the health hazards of tobacco use and benefits of quitting, including topics such as colorectal cancer, kidney cancer, toxic chemicals, diabetes, and improvements in women’s health after quitting.

Also taking effect on August 1, 2026, are new placement requirements for Health Information Messages on an extended upper slide flap of cigarette packages, designed to make the messages more prominent. This new format may also begin appearing on shelves around that time.

Tobacco packaging and labelling requirements remain a cornerstone of the Government of Canada’s efforts to help adults who smoke to quit, protect youth and non‑tobacco users from nicotine addiction, reduce the appeal of tobacco products, and support Canada’s Tobacco Strategy goal of reducing tobacco use to less than 5% by 2035.