Tips From Former Smokers National Tobacco Education Campaign

NAQC is pleased to support the 2023 Tips From Former Smokers® Campaign (Tips®), which launched on Monday, March 6, and ran through Sunday, September 24. Tips featured the stories of more than 40 brave individuals from diverse backgrounds living with serious long-term health effects from smoking and secondhand smoke exposure. The campaign also shared stories of family members impacted by their loved one’s smoking-related illness. The message is urgent: Now is the time to quit smoking, and free help is available.

Tips ads ran on broadcast and cable TV, streaming audio, digital, and social media platforms. We encourage NAQC members to leverage the national campaigns using CDC’s
resources , including social media content, videos, print ads, buttons, and badges and other content tailored for specific audiences. The Tips campaign uses approaches to address health disparities in pursuit of health equity by increasing the reach, representation, receptivity, and accessibility of smoking cessation messages.



CDC launched Tips, the first-ever paid national tobacco education campaign, in March 2012. From 2012–2018, CDC estimates that more than 16.4 million people who smoke attempted to quit and approximately 1 million successfully quit because of the Tips campaign.

NAQC members seeking additional information on Tips, please contact naqc@naquitline.org .

NAQC maintains a library of monthly 1-800-QUIT-NOW call data reports. 1-800-QUIT-NOW is the national portal number that routes respective callers to their state quitline. NOTE: This is a U.S. number only.

Important Resources for US Quitlines:
Take Back and Transfer Instructions

1-800-QUIT-NOW: Site Information Form

1-855-DEJELO-YA: Site Information Form