What was covered during this webinar?

This session introduced the new Earned Media Guide, created specifically for state, provincial, territorial, and local government professionals working in tobacco control and quitline programs. The guide provides practical strategies, templates, and examples to help programs strengthen their media presence, build sustainable communications systems, and effectively highlight the impact of quitline services.

During this webinar, participants learned how to:

• Use the guide as a training and reference tool for communications staff to develop an earned media strategy.
• Assess your current earned media capabilities and identify opportunities for growth.
• Apply best practices to build consistent, strategic, and state-driven media efforts.
  

Slides (NAQC)
Slides (Golin)
Recording

Acknowledgments

NAQC extends sincere thanks to Golin for their partnership in developing the Earned Media Guide, and to the NAQC members who provided valuable input throughout the process. NAQC staff and members contributed strategic direction, subject matter expertise on quitline operations, and extensive review to ensure the guide reflects current best practices in tobacco cessation communications.

This work was made possible through the support of NAQC membership dues—thank you to all members for making this resource possible and for your continued commitment to advancing quitline excellence.

About Golin

Golin is a global public relations and communications firm with expertise in public health communications, behavior change marketing, and strategic media relations.


Content was developed by Ian Abrams, Alyssa Howard, Shannon Varroney, Christina Chandlee, Bradley Gerber, and Barbara Lopez, with design by Kim Henry and Valerie Hou. For more information, visit golin.com or contact Ian Abrams at iabrams@golin.com.