NAQC’s Mission

Maximize the access, use, and effectiveness of quitlines; 
Provide leadership and a unified voice to promote quitlines; and
Offer a forum to link those interested in quitline operations.
 

Strategic Vision 2025

Over the next five years, through 2025, NAQC will advance population-based tobacco cessation through focused strategies in three areas:

Expanding Medicaid Coverage:  NAQC will support the expansion of Medicaid coverage and reimbursement for tobacco cessation services, including quitlines. This includes: Reducing barriers to accessing this coverage; supporting enhanced federal funding to cover the full cost of this coverage; and supporting state outreach campaigns to educate providers and Medicaid enrollees about the tobacco cessation benefit.

Reducing Disparities:  NAQC will work with key quitline partners to expand utilization of quitline services for populations most disproportionately harmed by tobacco. 

Evolving Technology Services:  NAQC will work to identify and inform its practice community of evolving technology cessation services that can be used to advance quitline services; NAQC will continue to inform the field as to how technology services may advance our work. 

NAQC's Strategic Goals

Goal 1: Increase the use of quitline services in North America.
Goal 2: Increase the capacity of quitline services in North America.
Goal 3: Increase the quality and cultural appropriateness of quitlines in North America.

NAQC’s Program Objectives

Updated on July 18, 2025.
A. Members will have the knowledge and skills to adapt tobacco treatment services in a rapidly changing environment.

B. There will be broad support for tobacco treatment services among government agencies, voluntary organizations, healthcare organizations, and private sector purchasers, resulting in increased utilization of highly effective, evidence-based services.

C. Members will have a forum for networking, problem-solving, and information exchange that is well-utilized and influential.

D. To ensure continuous quality improvement of tobacco treatment services, members will be aware of and adopt up-to-date quality standards developed and disseminated by NAQC to advance access to and effectiveness of cessation services.

E. Members will implement tobacco treatment services in ways that help address disparities and reach populations experiencing the most commercial tobacco-related harm.