Assessment of Real-World Use of Behavioral Health Mobile Applications by a Novel Stickiness Metric.
Thursday, November 19, 2020
Posted by: Natalia Gromov
Carlo
AD, Hosseini Ghomi R, Renn BN, Strong MA, Areán PA.
Assessment of Real-World
Use of Behavioral Health Mobile Applications by a Novel Stickiness Metric.
JAMA Netw Open. 2020;3(8):e2011978. doi:10.1001/jamanetworkopen.2020.11978
A total of 46 apps met inclusion criteria for this analysis. Total downloads
and stickiness metric values for the 10 most downloaded apps1 are shown in
Table 1. All of the 10 most downloaded apps were from private developers; 6
were for meditation (Headspace; Calm; Relax Meditation P; Insight Timer; Stop,
Breathe & Think; and Sanvello for Stress & Anxiety), 2 focused on
cognitive training (Peak and Lumosity), and none were developed for specific
behavioral health conditions. Among the 46 included apps, the median (range)
stickiness score was 1.76 (0.26-9.87) and the mean (SD) stickiness score was
2.23 (1.84). Only 3 of the 10 most downloaded apps had stickiness metric scores
above the mean (Lumosity: stickiness score, 2.63; Headspace: stickiness score,
3.18; Relax Meditation P: stickiness score, 2.48). Table 2 shows the total
downloads and stickiness metric values for the 10 stickiest apps, only 2 of
which were ranked in the top half with regard to total downloads (Smiling Mind:
2.2 million total downloads; stickiness score, 3.44; Headspace: 26 million
total downloads; stickiness score, 3.18). Among the top 10 stickiest apps, 9
were from private developers (CogniFit, Muse, Stop Smoking in 2 Hours,
Daybreak, Youper, PanicShield, Smiling Mind, Relax and Sleep Well, and
Headspace), 3 targeted alcohol or cigarette use (My QuitBuddy, Stop Smoking in
2 Hours, and Daybreak), 2 included cognitive behavioral therapy skills (Youper
and PanicShield), and 5 focused on meditation (Muse, Youper, Smiling Mind,
Relax and Sleep Well Hypnosis, and Headspace).
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