Association of E-Cigarette Advertising with E-Cigarette and Cigarette Use among U.S. Adults.
Monday, December 21, 2020
Posted by: Natalia Gromov
Fatma
Romeh M Ali, Dhaval M Dave, Gregory J Colman, Xu Wang, Henry Saffer, Kristy L
Marynak, Daniel Dench, Michael Grossman
Association of
E-Cigarette Advertising with E-Cigarette and Cigarette Use among U.S. Adults.
Addiction. 2020 Dec 3. doi: 10.1111/add.15281
This study assessed the association of e-cigarette advertisement exposure with
e-cigarette and cigarette use behavior among U.S. adults (18 years old and
older). Data from the 2013–14 National Adult Tobacco Survey (NATS) were linked
to Kantar Media and National Consumer Study data to construct measures of e‐cigarette
advertisements on TV and in magazines. E-cigarette advertising is associated
with the use of e-cigarettes, including among young adults. TV advertisement
exposure is also linked to increased cigarette use and consumption. Further
research on the factors that influence this association could help to inform
regulatory strategies to maximize potential benefits of these products and
minimize risks.
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