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Conference Agenda


8 AM – 10 AM

Starlight Ballroom Foyer

10 AM – 11: 30 AM

Starlight Ballroom

Seizing Opportunities: How Innovative Partnerships are at the Heart of Change

Linda Bailey, JD, MHS, President and CEO, North American Quitline Consortium
Rob Adsit, MEd, Director of Education and Outreach Programs, University of Wisconsin School of Medicine and Public Health Center for Tobacco Research and Intervention
Tracey Strader, MSW, Executive Director, Oklahoma Tobacco Settlement Endowment Trust
Celeste M. Schoenthaler, MPH, Healthy Living Unit Manager, Prevention Services Division, Colorado Department of Public Health and Environment

With healthcare reform well underway and uncertain financial and political landscapes all around us, partnerships will surely make the difference in the sustainability and success of quitlines. In this forward-thinking opening plenary, speakers will address three of the most critical types of partnerships needed to advance a broader cessation agenda, emphasizing the role of quitlines in building bridges between diverse systems.
Presentation (Bailey)
Presentation (Adsit)
Presentation (Strader)
Presentation (Schoenthaler)

11:30 AM – 12:45 PM

Starlight Ballroom

Canada’s Implementation of Graphic Health Warning Labels and CDC’s National Tobacco Education Campaign: Updates and Impacts

Karla S. Sneegas, MPH, Chief, Program Services Branch, Centers for Disease Control and Prevention, Office on Smoking and Health
Donna Czukar, Senior Director, Support Programs, Canadian Cancer Society, Ontario Division
Freeha Bhatti, Director, Client Relations, Sykes Assistance Services

In this plenary session, speakers will provide up-to-date information on Canadian graphic health warning label implementation and CDC’s national campaign placing special emphasis on quitline capacity-related successes and challenges.
Presentation (Sneegas)
Presentation (Czukar, Bhatti)

1:00 PM – 2:30 PM

BREAKOUT SESSIONS(choose one of four concurrent sessions)

Starlight Ballroom


Innovative Strategies and Solutions for Ensuring Quitline Accessibility and Utilization

Routine LGBT Data Collection: Impetus, Strategies, Challenges and Value

Scout, PhD, Director, Network for LGBT Health Equity, The Fenway Institute

Almost half of the states in the country include LGBT data in their routine quitline data collection, a notable increase in recent years. Join representatives from the Network for LGBT Health Equity and quitlines to review the state of the art on this newer data collection issue. Discover new policy precedents urging routine data collection; tested strategies for including these measures in a quitline intake; key things to do to avoid problems in implementation; and real life examples of the challenges and successes of routinely including data collection on this disproportionately impacted population.

Salon A


Emerging Practice in Quitline Promotion and Referral

Successful Strategies in the Evolution of Fax-Referral Systems

  • Maine tobacco helpline fax-referral promotion strategies, 2007-2011
    Alessandra Kazura, MD, Assistant Professor, Department of Psychiatry, Tufts University Medical School, Medical Director, Center for Tobacco Independence-MaineHealth; Kimberly Harvey, MPH, Program Analyst, Center for Tobacco Independence/MaineHealth

This presentation will highlight activities to promote fax referrals to the Maine quitline over a 5-year period. Recent strategies associated with an increase of provider referrals will be addressed along with summarized referral volume and engagement, quitline service use, and quit outcomes of referred patients. Data characterizing office systems of targeted practices and case studies to illustrate methods used to enhance referrals will also be discussed. Presenters will highlight successes and continued challenges to sustaining fax referral.

  • Flourishing through fax-referrals in a time of limited media funding
    Ann Marie Rakovic, MSW, CSW, Senior Consultant, JSI Research & Training Institute, Inc.
    Anna Landau, MPH, Director of Tobacco Cessation Programs, Massachusetts Tobacco Cessation and Prevention Program, Massachusetts Department of Public Health
    Kristen Risley, MSW, Consultant, JSI Research & Training Institute, Inc.

The successful implementation of the QuitWorks (fax-referral) program over the past decade has transformed the Massachusetts Smokers’ Helpline into a predominantly fax- referral service. This has been a novel and critical approach toward quitline sustainability during a time of restricted funding and limited media promotion. Three key strategies are responsible for the steady climb in referrals which represent 95% of their client base: 1) systematic technical assistance in community health care settings, 2) customization of protocols for provider referrals and reports, and 3) offering a range of electronic referral options including partial to fully automated EMR transmissions and secure email. These strategies will be highlighted in detail.

Salon C


Securing Sustainability Through Systems-Change, Integration and Partnerships

Building Public-Private Partnerships to Sustain Quitlines: States’ Experiences
Deb Osborne, MPH, Manager of Public-Private Partnerships, North American Quitline Consortium
Members of the NAQC Public-Private Partnerships Initiative

This past year nine states participated in the NAQC initiative to advance the sustainability of state quitlines through the formation of public-private partnerships. The process for each state has been unique with many learning opportunities, successes and challenges. While many of the states are in the infancy stage of partnership development, their experiences are rich and diverse. Join these states in roundtable discussions to learn more about engaging small and large employers, health plans and others in the cost-sharing of quitline services.

Salon D


Building Better Practice Through Research and Evaluation

Integrating New Evidence, Evaluation and Information into Existing Practices and Protocols

  • The relationship between smoking, weight and outcomes in quitline research
    Terry Bush, PhD, Associate Investigator, Alere Wellbeing
    Laura A. Beebe, PhD, Professor, Department of Biostatistics and Epidemiology, University of Oklahoma, College of Public Health

Smokers gain 8-15 pounds after quitting. Fear of weight gain is common and can hinder quitting. Weight loss while quitting is a controversial topic and confuses cessation specialists. This session will describe data from studies that collected weight and smoking variables to offer a unique perspective of quitline populations regarding weight, weight concerns and weight gain.

  • Implementing a brief alcohol use intervention to boost quit success
    Paula Celestino, MPH, Director, NYS Smokers Quitline, Roswell Park Cancer Institute
    Laurie Krupski, PhD, Training and Development Coordinator, NYS Smokers Quitline, Roswell Park Cancer Institute

Despite the relationship between drinking and smoking behaviors, few, if any, quitlines routinely screen and counsel callers regarding alcohol use. The presentation will describe a study conducted to evaluate quit outcomes of providing a brief alcohol use intervention to quitline clients identified as hazardous drinkers. A description of the study’s rationale, methods and evaluation process will be discussed along with available outcome results. The presentation will also address the implementation process including adding alcohol use questions to intake, coach training, and deviations from standard operations. Useful protocol revisions, quality assurance enhancements and lessons learned will also be reviewed.

2:30 PM – 3:00 PM

Starlight Ballroom Foyer

3:00 PM – 4:30 PM

Starlight Ballroom
NAQC Board of Directors

Please join NAQC’s Board of Directors in the Vision Café! The Vision Café will be an opportunity for NAQC members and partners to explore two central questions and inform the Board’s strategic visioning process. We will be using the World Café facilitation method to awaken collective wisdom and engage collaborative action on two critical questions:

  • What is the vision of quitlines in the next 3 – 5 years?
  • How do we get there?

20th Anniversary Blog Entries  

4:45 PM – 5:45 PM


Posters will be displayed in the Starlight Ballroom and Foyer.

Semi-facilitated networking sessions will be in Salons A, C and D.

Spend an hour with colleagues exploring hosted posters on everything from evaluation of a client participation renewal program to providing NRT to heavy and light smokers calling a quitline, or choose from three semi-facilitated networking sessions on critical topics of interest…or do both!

To view the full list of hosted-posters, please click here.

Semi-facilitated networking sessions are intended to support structured dialogue about key issues influencing and facing the quitline community. These sessions are an opportunity to meet with colleagues with similar interests to both learn and share, offer new ideas, discuss and strategize solutions to challenges, and provide your feedback to critical questions. The semi-facilitated networking session topics are outlined below.

Salon AMaking Use of KIQNIC Data: What Have We Learned and Why Does it Matter?

For the past three years, North American quitlines have participated in the KIQNIC (Knowledge Integration in Quitlines – Networks That Improve Cessation) research project. Join researchers and colleagues to discuss what’s been learned so far, how learnings can be used to improve your quitline and the network overall and explore answers to provocative questions like:
  • What quitline characteristics are associated with awareness of evidence-based practices?
  • What decision-making styles are associated with adopting evidence-based and emerging practices?
  • Which dot on the map represents my quitline, and how has our position in the network changed over time?
  • How important is the NAQC central office to information sharing across the network?

Poster 1
Poster 2
Poster 3
Poster 4
Poster 5

Salon CElectronic Quitline Referrals: How Far Have We Come and What Are the Next Steps?

Through "meaningful use”, the U.S. federal government is providing substantial incentives for health care systems to adopt electronic health records (EHRs) and use them in ways to improve quality, safety and efficiency. These incentives are having their desired effect -- nearly half of physicians in outpatient practices and over 40% of physicians in U.S. hospitals are now using EHRs. The demand on health care systems to demonstrate increased efficiency of EHRs is having a spill-over effect on quitline referrals. Indeed many quitlines are not only hearing about the importance of implementing electronic quitline referrals from their health care partners but feeling pressure to take action.

This session will focus on:

  • Defining electronic referral
  • Sharing lessons learned by quitlines that have implemented electronic referrals (Bring copies of EMR referral to quitline workflow materials, if available!)
  • Identifying questions that you would like answered about electronic referral 
  • Discussing next steps we should take as a Consortium

Handout 1
Handout 2
Handout 3
Handout 4
Session Summary

Salon D"But I don’t smoke!” Effective Messaging and Protocols for Non-daily Smokers

Non-daily smokers make up 25-33% of the smoking population. Yet only a fraction of quitline callers report being non-daily smokers. This facilitated networking session will focus on current quitline experiences with non-daily smokers.
  • What proportion of the tobacco users you serve are non-daily smokers? (Please bring current data if you have it!)
  • What strategies are or might be effective to get non-daily smokers to call quitlines?
  • What can we as a quitline community do to shrink the gap between the prevalence of non-daily smoking and the use of quitlines by non-daily smokers?


5:45 PM – 7:00 PM

Starlight Ballroom

Join us for an evening reception celebrating the great work of quitlines over the past twenty years. Share stories with colleagues, reminisce with some who have left the quitline community but return for this one night and enjoy time spent reflecting on all we have learned, gained and achieved.

7:00 PM

Dinner on your own!


7 AM – 8:30 AM

Breakfast on your own!

8:30 AM – 10:00 AM

Starlight Ballroom
NAQC Board of Directors

Join us for the second round of NAQC’s Vision Café as we take the future vision of quitlines defined in Monday’s Café and explore together how best to get there.
20th Anniversary Blog Entries

10:00 AM – 10:15 AM

Starlight Ballroom Foyer

10:20 AM – 11:50 PM

BREAKOUT SESSIONS(choose one of four concurrent sessions)

Starlight Ballroom


Innovative Strategies and Solutions for Ensuring Quitline Accessibility and Utilization

Maximizing National Efforts to Increase Quitting: A Service Provider Perspective

  • Preparing for the Canadian national quitline number on tobacco packages
    Gail Luciano, Bsc, MEd, Manager, Smoking Cessation, Canadian Cancer Society, Ontario Division

Effective June 19, 2012 all tobacco packages sold in Canada will for the first time include a toll-free national quitline number and website. The purpose of this session is to share how the Canadian Cancer Society (CCS) prepared for the anticipated increase in call volume and web registrations and report on the impact of the new warning label initiative on service volume in the first 3 months after implementation. The broader quitline community will have an opportunity to learn from the CCS experience as they manage current and/or plan for future capacity challenges.

  • Ensuring quality response to the CDC’s National Tobacco Education Campaign

    Donna Churchey, Executive Director, Health Initiatives Programs, National Jewish Health
    Amy Lukowski, PsyD, Clinical Director, Health Initiatives Programs, National Jewish Health

In this session offering a service provider’s perspective on preparing for and responding to the CDC’s National Tobacco Education Campaign, strategies for ensuring quality technological, operational and personnel response to increased demand will be highlighted, including critical decision points and discussions in which funders must be engaged.

Salon A


Emerging Practice in Quitline Promotion and Referral

Building Quitline Quality and Reach Through New Partners

  • Reaching behavioral health professionals through new advertising mediums and methods
    Kristin Harms, BA, Communications Manager, California Smokers' Helpline

This session will provide an overview of an advertising campaign targeted to behavioral health professionals designed to educate such providers about tobacco use among patients with mental illness and substance use disorders, and to acquire new leads and customers for the Helpline. The campaign was developed as part of a successful long-term strategy to increase referrals from health care providers, and in response to demand from local health departments throughout California. Campaign components will be discussed including 1) creative strategy, 2) online field testing of ad concepts, 3) media research, 4) media plan 5) evaluation of campaign cost-effectiveness using state of the art marketing automation software, and 6) lessons learned. So far, the campaign proved to be a cost-effective strategy for acquiring new leads among behavioral health professionals.

  • Utilizing a pharmacist for pharmacotherapy consultations at a quitline
    Stephen Michael, MS, Arizona Smoker’s Helpline, Director, University of Arizona, Mel & Enid Zuckerman College of Public Health

The overall purpose of the session is to present a pilot study of an innovative strategy to utilize pharmacists to assess complicated medication cases in an effort to improve tobacco quit rates and health outcomes. A clinical pharmacist has training to provide pharmacotherapy consultative services with individuals who have complicated medical issues or co-morbid psychiatric conditions. Topics to be discussed include: 1) strategies to interview individuals with medical and psychiatric disorders, 2) evaluation of prescription, over-the-counter, and other substances, 3) assessment of drug interactions when individuals stop smoking, 4) medication and health education and counseling, and 5) recommendation of pharmacotherapy products for quitting tobacco.

Salon C


Securing Sustainability Through Systems-Change, Integrating and Partnerships

The Blooming Onion: Medicaid Policy and What it Means for Building Cessation and Quitline Partnerships
Tamatha Thomas-Haase, MPA, Manager of Training and Program Services, North American Quitline Consortium
Jennifer Singleterry, MA, Manager of Cessation Policy, American Lung Association
Members of the NAQC Medicaid Learning Community

This session will provide participants with an overview of federal-level policies related to critical elements of state Medicaid plans including eligibility, benefits, delivery systems, funding and reimbursement and enrollment and highlight what states do and do not have discretion to decide. NAQC Medicaid Learning Community members will highlight how these policies at the state level have impacted their efforts to build partnership with Medicaid to improve beneficiary access to cessation. Critical "things to know” about these policies in your state when engaging Medicaid in cost-sharing partnerships will be discussed.

Salon D


Building Better Practice Through Research and Evaluation

Secondhand Smoke and Quitlines
Robert McMillen, PhD, Assistant Professor, Mississippi State University, Social Science Research Center
Pamela Graef Luckett, MCC, LPC, CTTS, Manager, Tobacco Quitline, IQH

This session will describe the importance of addressing secondhand smoke exposure when counseling patients and quitline callers, as well as successes in implementing secondhand smoke messaging into routine quitline practice. Topics of discussion include the harm secondhand smoke poses to both children and adults, and ways to frame the message when counseling callers.
Presentation (McMillen)
Presentation (Luckett)

12:00 PM – 1:00 PM

Starlight Ballroom

The 2011 NAQC Annual Survey of Quitlines: A First Look!
Jessie Saul, PhD, Director of Research, North American Quitline Consortium

NAQC’s Director of Research, Jessie Saul, PhD, will present a first look at the findings from the FY2011 Annual Survey. Topics will include budget trends over time, proportion of quitline funding from different sources, utilization of quitline and web-based services, and aggregate quit rate information. Participants will have an opportunity to comment on NAQC’s use of quitline data, and to provide suggestions for improvements to NAQC’s data collection and reporting processes.

1:15 PM – 2:45 PM

BREAKOUT SESSIONS(choose one of four concurrent sessions)

Starlight Ballroom


Innovative Strategies and Solutions for Ensuring Quitline Accessibility and Utilization

Can Quitlines Provide Effective Services to Individuals with Mental Illnesses and Addictions?
Chad Morris, PhD, Associate Professor, University of Colorado, Denver, Department of Psychiatry; Director, Behavioral Health and Wellness Program, University of Colorado, Denver
Jessie Saul, PhD, Director of Research, North American Quitline Consortium
Amy V. Lukowski, PsyD, Clinical Director, Health Initiatives Programs, National Jewish Health

There is growing evidence that a significant number of quitline callers have addictions and mental health disorders. We know that quitlines are already serving this population. The question is, "How can quitlines most effectively serve these individuals?” The Quitline Behavioral Health Advisory Forum (BHAF) was created to first synthesize the available evidence base on serving this population from studies and expert opinion and then suggest recommendations for screening, treatment, staff training/ supervision, research, community referral, and policy. In this presentation BHAF members will describe progress to date, salient resources, and facilitate a lively exchange of ideas.

Salon A


Emerging Practice in Quitline Promotion and Referral

Digital and Social Media: Impact on Young Adult Utilization of a Quitline

  • "Break it Off” – Reaching young adults via digital and social media
    Nancy Korstanje, Senior Manager, Community Integration and Promotion, Canadian Cancer Society, Smokers' Helpline 

"Break it Off” is a digital and social media pilot initiative designed to reach young adult smokers (19-29 yrs) in six Canadian provinces. This presentation will outline campaign development and implementation and explore lessons learned, including how best practice materials are used to form the basis of a campaign using digital and social media; the importance of a strong thematic element in reaching a socially savvy audience; and integrating the support of friends and family members through social networks.

  • Impact of social media on young adult utilization of smokers’ helpline
    N. Bruce Baskerville, MHA, PhD, Senior Scientist, Propel Centre for Population Health Impact, University of Waterloo
    Barb Zupko, MA, Senior Manager, Propel Centre for Population Health Impact, University of Waterloo

Social Media (SM) may extend the reach and impact of Smokers’ Helplines for smoking cessation among young adults. Evaluators partnered with the Canadian Cancer Society to co-create an evaluation strategy for the SM campaign ‘Break-it-off’ and determine the impact on young adults, service providers and stakeholders. The study employed a mixed-methods approach to collecting data using intake and Internet use data, focus groups before and after the campaign, and cross-sectional surveys of young adults. Preliminary evaluation findings on the impact of the campaign will be presented for this dynamic and complex intervention.

Salon C


Securing Sustainability Through Systems-Change, Integration and Partnerships

States and Their Medicaid Efforts: Sharing Lessons Learned and What They Think YOU Should Know
Tamatha Thomas-Haase, MPA, Manager of Training and Program Services, North American Quitline Consortium
Members of NAQC’s Medicaid Learning Community
Sarah Bartelmann, MPH, Cessation Coordinator, Oregon Tobacco Prevention and Control Program
Sara Wolfe, MS, Maryland Tobacco Quitline Coordinator, Center for Health Promotion and Education, Maryland Department of Health and Mental Hygiene

During this session participants will focus on case study examples from states that have proven successful at moving forward with federal financial participation (ie, the 50% federal match), increasing utilization among Medicaid beneficiaries and standardizing benefits among Medicaid Managed Care organizations.

Salon D


Building Better Practice Through Research and Evaluation

Improving Evaluation to Improve the Quality of Services

  • Cessation evaluation in rapidly changing times: Challenges and opportunities
    Paula A. Keller, MPH, Director of Cessation Programs, ClearWay Minnesota
    Lija Greenseid, PhD, Senior Evaluator, Professional Data Analysts, Inc.

Quitlines and other cessation services are taking advantage of technological and other advances to innovate rapidly, calling for rigorous evaluations to inform best practices. How can we design program evaluations that provide accurate and useful information within tight timelines and budgets? In this session, speakers will discuss innovative cessation program evaluation design options, effective uses of technology for data collection, and techniques for using and analyzing program data to aid in decision-making. Speakers will also address the important role of evaluation funders in guiding evaluations to ensure they are useful to themselves and the field.

  • Quitline follow-up survey response rates: Why they matter and how to achieve them
    Rebecca Lien, MPH, Data Manager, Professional Data Analysts, Inc.

The NAQC issue paper on quit rates recommends a survey response rate of 50% for 7 month follow-up surveys yet many quitlines fail to achieve this target. This presentation uses case studies from three state quitlines to explore the relationship between survey response rate and accuracy of survey results. Using three real-world examples, presenters will describe how survey results (quit rate and satisfaction) are affected as harder-to-reach participants respond to a survey. In addition, they will show how representativeness of a responder group changes with increasing response rate. Finally, recommended strategies for improving response rate and dealing with response bias will be shared.

3:00 PM – 4:00 PM


Starlight Ballroom

Where do Quitlines go from Here? Developing a Roadmap for the Next 20 Years
Michael C. Fiore, MD, MPH, Director, Tobacco Research and Intervention Program, University of Wisconsin, Department of Medicine
Erik Augustson, PhD, Behavioral Scientist and Health Science Administrator, Tobacco Control Research Branch, National Cancer Institute
Barbara Schillo, PhD, Vice President, ClearWay Minnesota
Linda Bailey, JD, MHS, President & CEO, North American Quitline Consortium

In the final session of NAQC’s fourth conference, panel members will highlight how challenges, shifts, and changes to national landscape, technology and research will impact the future of quitlines and how setting our compass for moving forward will demand our clarity, flexibility and innovation.
Presentation (Fiore)
Presentation (Augustson)
Presentation (Schillo)

Thanks to our sponsors and supporters for making NAQC Conference 2012 possible!

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