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NAQC Library

Welcome to the NAQC Library Page. We have organized all the resources on the NAQC Web site by the categories listed below with the goal of making it easier to find reports, fact sheets, seminar information, web sites and external resources relevant to the most pertinent topics facing quitlines. Each category is defined below to help guide users to materials that fit their needs.

This Web resource was produced with funding from the National Cancer Institute (subcontract with MMG, Inc.). The contents of this resource are under the editorial control of NAQC and do not necessarily represent the official views of the funding organization.

Questions about the NAQC Library can be directed to

Note: a few abbreviations were made to shorten the resource titles and they are noted below.
CS – Case Study
TA – Technical Assistance
IP – Issue Paper
WS- Worksheet
FS – Fact Sheet
PP - Power Point
PPP - Public-Private Partnership
QL - Quitline

Please click on the link(s) below to access the appropriate section(s) of this page.

Graphic Health Warning Labels

Graphic Health Warnings

Canadian Federal Issues Related to Cessation

Cessation-Related Policy

U.S. Federal Issues Related to Cessation

Funding, Integration, and Sustainability for Quitlines

Cost, Budget and Investment


Promoting Quitlines/Creating Demand

Public-Private Partnerships

Cessation-Related Policy

Chronic Disease and Tobacco

Funding and Sustainability

Health Systems Change/Integrating Quitlines into Health Systems

U.S. Federal Issues Releated to Cessation

General Quitline Information

Quitline Basics

1-800-QUIT-NOW Reports

Membership Services

News & Media

NAQC Annual Survey

Quitline Operations and Quality Improvement

Best and Promising Practices

Emerging Technologies

Ensuring Service Quality/Quality Improvement

Fax and Electronic Referral

Quitline Services

Quitline Operations

Priority Populations and Cultural Appropriateness

Web-Assisted Tobacco Interventions (WATI)

Minimal Data Set

Reach of Quitlines

Quit Rates

Quitline Evaluation and Research

1-800-QUIT-NOW Reports

Chronic Disease and Tobacco


Ensuring Service Quality/Quality Improvement

Minimal Data Set

NAQC Annual Survey

National Quitline Data Warehouse

Reach of Quitlines

Quitline-Related Research Materials

Research Projects

Quit Rates

Additional Topics

International Quitlines

Tobacco Treatment General

Web-Assisted Tobacco Interventions (WATI)

Quitline Basics (to view resources related to Quitline Basics, click here.)
This section includes basic, background information about quitlines particularly useful for viewers unfamiliar with how quitlines work including evidence demonstrating quitline effectiveness. These resources describe how quitlines help tobacco users and include facts from NAQC’s Annual Survey of quitlines, profiles of all Canadian and U.S. Quitlines, some basic research information and guides to quitline services. More detailed information about specific services provided by quitlines can be found in the Quitline Services section.
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Quitline Operations (to view resources related to Quitline Operations, click here.)
This section includes resources, fact sheets and guides to help quitlines with operations ranging from call center metrics to technology, staffing, promotion and medication provision. Also included is information about quitline hours and information gathered from NAQC’s Annual Survey of Quitlines.
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Quitline Services (to view resources related to Quitline Services, click here.)
This section includes information about all the different types of services quitlines provide ranging from telephone counseling, nicotine replacement therapies (NRT), cessation medications, Web-based services, emerging technologies and services for priority populations. Also included is information about addressing tobacco cessation in behavioral health settings.
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Fax Referral and Electronic Referral (to view resources related to Fax Referral and Electronic Referral, click here.)
This section provides information about using fax and electronic referral to increase reach and promote quitlines. Also included is information about using referrals to integrate quitlines within healthcare systems (see Health Systems Change).
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Promoting Quitlines/Creating Demand (to view resources related to Promoting Quitlines/Creating Demand, click here.)
This section includes a wide range of topics related to promoting quitline services to increase demand and maximize reach. Information includes how to use traditional media (print, television, radio), earned media, public relations, free NRT and/or medication promotions. Information about promoting quitlines during cessation-related policy change to maximize the cessation benefit is included in NAQC’s policy playbook and numerous other resources. Also addressed are outreach and promotion to healthcare providers (see Health Systems Change), graphic warning labels as a promotion tool, reaching priority populations and national efforts to coordinate promotions of 1-800-QUIT-NOW.
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Ensuring Service Quality/Quality Improvement (to view resources related to Ensuring Service Quality/Quality Improvement, click here.)
NAQC’s Quality Improvement Initiative has generated a wealth of resources to help quitlines with efforts to ensure the delivery of high quality cessation services. These resources include information about call center metrics (performance measurement), staff training, use of technologies, implementation of the minimal data set, evaluation, reach of quitlines, quit rates and issues related to credentialing and accreditation. Additional resources address how to best serve priority populations, development of a national data warehouse and the cost-effectiveness of quitlines.
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Best and Promising Practices (to view resources related to Best and Promising Practices, click here.)
The issues addressed in this section include available information on best and promising practices related to quitline services and operations, tobacco treatment in general, call center metrics (performance measurement), strategies for improving reach and use of the Minimal Data Set. The Ensuring Quality Improvement and Research Projects sections also address many issues related to best and promising practices.
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Priority Populations and Cultural Appropriateness (to view resources related to Priority Populations and Cultural Appropriateness, click here.)
Ensuring quitlines are providing high quality, culturally appropriate services to the many underserved populations suffering from higher smoking rates and/or limited access to cessation services is a key issue addressed in the resources included in this section. Priority populations include African Americans/blacks, American Indian and Alaska Natives, Asian American and Native Hawaiian and Pacific Islanders, Hispanic/Latinos, the lesbian, gay, bisexual and transgender (LGBT) community and individuals of low socioeconomic status (low SES). Many of the Medicaid resources and those addressing tobacco users with chronic disease and behavioral health issues, youth and pregnant women are included. Resources provide information about increasing reach, use of quitlines, effectiveness of services provided, staff training, promotions and results from the NAQC Annual Survey (languages used, specialized materials).
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Emerging Technologies (to view resources related to Emerging Technologies, click here.)
The use of emerging technologies is essential for quitlines to stay current and to improve service to a range of clients, increase reach, program retention and appeal and to address budget concerns. Resources in this section address the use of web and phone-based technologies such as texting, chatting, video, interactive voice response (IVR), Click-to-Call and other technologies as they become available.
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Reach of Quitlines (to view resources related to Reach of Quitlines, click here.)
Improving or increasing reach to tobacco users is of primary concern to all quitlines. The resources in this section provide a wealth of information about innovative approaches and proven strategies to increase reach to tobacco users in general and to priority populations. Also included is information about how to calculate reach and results from the NAQC Annual Survey.
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Cessation-related Policy (to view resources related to Cessation-related Policy, click here.)
Quitlines can benefit greatly from the increased interest in quitting that occurs during policy change and can collaborate with other tobacco control entities to increase quitline reach. This section includes resources that address how to best maximize the benefit of cessation-related policy changes such as the implementation of smoke-free laws, tobacco tax increases and graphic health warnings (tobacco warning labels). Also included are resources related to Medicaid, Medicare and health insurance policies that impact quitlines.
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Funding and Sustainability (to view resources related to Funding and Sustainability, click here.)
Quitline funding and sustainability continues to be a primary concern to NAQC members. This issue has been addressed in many resources and includes information about return on investment and quitline cost effectiveness often referred to as "making the case” for quitlines. Information about reimbursement or third-party support, forming public-private partnerships, working with Medicaid, planning for increased call volumes and resources to assist with advocacy efforts (legislative, community) are included.
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Public-private Partnerships (to view resources related to Public-private Partnerships, click here.)
Resources in this section address the timely topics related to forming effective public-private partnerships which includes working with the business community, employers, health plans and healthcare systems. Integrating quitlines into multiple levels of healthcare through improved cessation coverage and health systems change strategies are addressed (see Health Systems Change). The resources on "making the case” for quitlines found in the Funding and Sustainability section are important for this issue as well.
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Medicaid (to view resources related to Medicaid, click here.)
The many Medicaid resources included in this section provide basic background information to assist those with limited knowledge about how Medicaid works and to help quitlines work most effectively to increase cessation coverage and "make the case” for quitline reimbursement. These Medicaid resources provide important information related to funding and sustainability and serving priority populations given the Medicaid population often needs additional outreach, promotions and attention to ensure optimal service by quitlines. Key resources include the Medicaid Resource Repository and the Medicaid Toolbox.
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Health Systems Change/Integrating Quitlines (to view resources related to Health Systems Change/Integrating Quitlines, click here.)
As health systems change strategies become more widespread, quitlines can work to ensure inclusion in the planned changes to increase reach and address chronic disease. Resources in this section address the topics of building effective public-private partnerships and quitlines’ role in comprehensive tobacco cessation programs. Information also includes some issues related to quitline operations (e.g. referral systems), electronic health records and healthcare reform.
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Evaluation (to view resources related to Evaluation, click here.)
Effective evaluation is key to improving quitline quality and advocating for continued or increase funding. Resources in this section address quality improvement, client satisfaction, and cost effectiveness. Measuring reach and calculating quit rates are key components of quitline evaluation and both are inextricably linked to the Minimal Data Set (MDS).
NAQC’s Annual Survey of Quitlines is another key resource for evaluation.
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Minimal Data Set (to view resources related to Minimal Data Set, click here.)
All resources related to the Minimal Data Set (MDS) are included here. The list includes intake and follow-up questions, optional questions, modifications for online use, implementation tools, assessment of implementation, history and background.
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NAQC Annual Survey (to view resources related to NAQC Annual Survey, click here.)
All resources related to the NAQC Annual Survey are included here. The list includes questionnaires from 2008 – Current (2012) and survey results in various formats such as presentations, fact sheets and reports. The quitline map profiles of each state and provincial quitline are included as are resources demonstrating the use of survey data to advocate for quitlines.
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Quitline-Related Research Materials (to view resources related to Quitline-Related Research Materials, click here.)
This section is reserved for research findings important to both tobacco control in general and quitlines specifically. Research findings include information about quitline and tobacco cessation services, the Minimal Data Set and NAQC Annual Surveys. Research comes from both internal (i.e. NAQC) and external sources. Using research to advocate for quitline funding and calculating cost effectiveness, reach and quit rates are key. Information about the KIQNIC project and the development of a National Quitline Data Warehouse are also included.
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Research Projects (to view resources related to Research Projects, click here.)
This section includes information about the Knowledge Integration in Quitline Networks that Improve Cessation (KIQNIC) project and links to a page developed specifically for researchers and students. Ongoing research projects will be added in the future.
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National Quitline Data Warehouse (to view resources related to National Quitline Data Warehouse, click here.)
This section includes information related to the development of a national data warehouse for quitlines.
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U.S. Federal Issues Related to Cessation (to view resources related to U.S. Federal Issues Related to Cessation, click here.)
This section addresses issues related to healthcare reform in the U.S., FDA and tobacco regulations including graphic health warnings, funding and sustainability, reimbursement, Medicaid and national advertising campaigns. Information in the health systems change section may also be of interest for this issue.
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Graphic Health Warnings (to view resources related to Graphic Health Warnings, click here.)
This section includes all information related to the development and implementation of graphic health warnings in the U.S., Canada and other countries. Viewers will find background, commentary, operational considerations and updates on timing and key decisions.
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Canadian Federal Issues Related to Cessation (to view resources related to Canadian Federal Issues Related to Cessation, click here.)
This section addresses issues of importance to Health Canada and Canadian tobacco regulations including graphic health warnings. The Canadian Strategic Plan will be added when available.
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International Quitlines (to view resources related to International Quitlines, click here.)
Resources related to quitlines outside North America are included here. Topics relate to graphic health warnings and research. Links and resources from organizations such as the World Health Organization, Global Quitline Network, European Network of Quitlines and Asia Pacific Quitline Network will be added as available.
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Tobacco Treatment General (to view resources related to Tobacco Treatment General click here.)
This section includes the evidence base for tobacco cessation approaches including quitlines. Topics include quitlines in combination with other approaches (e.g. medications, system change strategies), priority populations, addiction, comprehensive tobacco control, news, medications and relevant NAQC Annual Survey data.
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Web Assisted Tobacco Interventions (WATI) (to view resources related to Web Assisted Tobacco Interventions (WATI), click here.)
This section provides resources that address the use of various online, internet and web-based tobacco-cessation approaches. Also included is information about the evidence base for WATI, implementation issues, relevant research and NAQC Annual Survey data. The Emerging Technologies section also contains items related to WATI.
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Chronic Disease and Tobacco (to view resources related to Chronic Disease, click here.)
Growing interest in how to best integrate quitline services with chronic disease such as behavioral health, substance abuse and diabetes is becoming increasingly important. Integration relates to both funding and sustainability and figuring out how quitlines can best serve clients by acknowledging that tobacco cessation can not be addressed in isolation.
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Membership Services (to view resources related to Membership Services, click here.)
This section provides all things related to NAQC Membership such as training, communications, Web site features, seminars, resources, information about joining NAQC, the membership directory and listserv.
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News & Media (to view resources related to News & Media, click here.)
This section provides easy access to NAQC media releases, NAQC in the News, the NAQC Newsroom and NAQC’s monthly newsletter, Connections.
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1-800-QUIT-NOW Reports (to view resources related to 1-800-QUIT-NOW Reports, click here.)
This section provides easy access to the monthly reports of calls to 1-800-QUIT-NOW from 2005 to the present. State-level data included in these reports can be used to communicate quitline effectiveness.
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Cost, Budget and Investment (to view resources related to Cost, Budget and Investment, click here.)
This section addresses the very important issues related to the costs of operating a quitline and operating with limited budgets. Included is relevant NAQC Annual Survey data, information about building public-private partnerships and developing the business case for quitlines, calculating cost effectiveness and the relationship of cost, budget and investment to reach. Also included are budget/cost considerations for promoting quitlines.
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Quit Rates (to view resources related to Quit Rates, click here.)
This section includes background on the various types of quit rates, information about measuring and reporting quit rates and tools to help with quit rate calculations. Also included are Minimal Data Set resources and NAQC Annual Survey findings.
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