| Resources for State Quitlines |
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Please click on the questions below to access an appropriate section of the page. If you are not finding what you are looking for, please contact NAQC at naqc@naquitline.org or 800-398-5489 ext. 701.
Where can I find more details about the Center for Disease Control and Prevention’s (CDC) National Tobacco Education Campaign? Where can I access campaign ads and supporting materials? How can I receive updates on the CDC's national media campaign? How can I obtain specific details on the media buy for our state(s)? Who should I contact with questions about the 1-800-QUIT-NOW IVR system? We have received several calls from residents of another state. How do we transfer these calls to the correct state? Who should we contact if we need help immediately due to an overwhelming demand for services or serious technical problems? Where should we refer and/or report compliments or complaints about the ads? Does CDC want to know about these? What types of reporting does CDC require during the campaign? What level of call volume has been experienced throughout the campaign? How can I tap into the expertise of my quitline peers? How can I share our quitline’s success stories with
NAQC? Are there any conference calls or webinars planned throughout the campaign? Q&A The Center for Disease Control and Prevention’s (CDC) Office on Smoking and Health (OSH) launched a groundbreaking campaign on March 15, 2012, to raise awareness of the human suffering caused by smoking and to encourage smokers to quit. The campaign, called "Tips From Former Smokers,” profiles people who are living with the significant adverse health effects due to smoking, such as stomas, paralysis from stroke, lung removal, heart attack, and limb amputations. The advertisements underscore the immediate damage that smoking can cause to the body and feature people who experienced smoking-related diseases at a relatively young age. Some of the people were diagnosed with life-altering diseases before they were 40 years old. These hard-hitting ads will help people quit, saving lives and decreasing the huge economic burden caused by tobacco use. The campaign will serve as an important counter to expenditures for marketing and promotion of cigarettes that exceed $1 million an hour—more than $27 million a day—in the United States. The campaign also gives voice to three former smokers who provide tips on how they successfully quit. Each tip, such as throwing away their cigarettes and ashtrays, exercising, identifying a strong reason to quit, and "just keep trying,” has been shown to help. All of the ads contain a very clear and encouraging message to smokers that they CAN quit and that free resources are available by calling 1-800-QUIT-NOW or accessing www.smokefree.gov. Smoking remains the leading cause of preventable death and disease in the United States—killing more than 443,000 Americans each year. More than 8 million Americans are living with a smoking-related disease, and every day more than 1,000 youth under 18 become daily smokers. What Are the Campaign Goals? • Encourage smokers to quit and make available help for those who want it, including calling 1-800-QUIT-NOW or visiting www.smokefree.gov for free help • Build public awareness of the immediate health damage caused by smoking and exposure to secondhand smoke • Encourage smokers not to smoke around others and nonsmokers to protect themselves and their families from exposure to secondhand smoke Who Is the Campaign Trying to Reach? • The primary audience is adult smokers ages 18 through 54. • Secondary audiences include parents, family members, and adolescents. • Spanish-language materials (TV, radio, and print) have been developed to reach Spanish-speaking Hispanics/Latinos. What Are the Key Messages of the Campaign? • Smoking causes immediate damage to your body, which can lead to long-term suffering. • Now is the time to quit smoking. • If you want help to quit smoking, free assistance is available at 1-800-QUIT-NOW, www.smokefree.gov, What Media Vehicles/Channels Will Be Used? Paid advertising and public service announcements (PSAs) will be placed in/on television, radio, print (magazines), newspapers, out-of-home (billboards, bus shelters), in-theater, and online through digital video, search, and mobile channels. Additional information and resources will be made available to the public through the Internet, including Facebook, Twitter, and YouTube. How Long Will the Campaign Run? The paid portion of the campaign will begin on March 19th and will run for 12 weeks. The PSAs, including an advertisement that specifically promotes quitting, will likely run longer. What Resources Will Be Included on the Ads? Most of the ads will be tagged with the national quitline number (1-800-QUIT-NOW) and/or www.smokefree.gov. The digital ads, including digital video, will be included on the CDC campaign Web site www.cdc.gov/quitting/tips. »back to topWhere can I access campaign ads and supporting materials?
For additional information about the media buy, contact: Bob Rodes, Team Lead Health Communications Branch, Office on Smoking and Health CDC Phone: 770-488-5748 Email: rur9@cdc.gov »back to top Who should I contact with questions about the 1-800-QUIT-NOW IVR system? For issues related to quitline capacity or technical problems, contact Ann Malarcher at aym8@cdc.gov or Stephen Babb at zur4@cdc.gov. »back to top We have received several calls from residents of another state. How do we transfer these calls to the correct state? From time to time, a call from a resident of another state may be received by your quitline. A protocol has been designed so that quitlines can route such callers to their correct state quitlines. It is called "take back and transfer” and is described at the here. »back to top Who should we contact if we need help immediately due to an overwhelming demand for services or serious technical problems? For issues related to quitline capacity or technical problems, contact Ann Malarcher at aym8@cdc.gov or Stephen Babb at zur4@cdc.gov. »back to top Where should we refer and/or report compliments or complaints about the ads? Does CDC want to know about these? For compliments or complaints about the ads, please refer callers to: Phone: 1-800-CDC-INFO Email: TobaccoMediaCampaign@cdc.gov Quitlines also may use this email address and phone number to report compliments and complaints. If you have specific concerns about the ads that you would like to discuss with CDC, please contact Ann Malarcher (aym8@cdc.gov) or Stephen Babb (zur4@cdc.gov). »back to top When will the FOA for supplemental quitline funding be released? How can I obtain a copy of the FOA or additional information on the FOA? The FOA for supplemental quitline funding is expected to be released sometime in the second half of April. More information will be released at that time. »back to top What types of reporting does CDC require during the campaign? We do not expect CDC to require any reporting from quitlines during the media campaign. To monitor quitline call volume changes over time, CDC will use data from 1-800-QUIT-NOW. CDC will also rely on state reports on any challenges or success stories during weekly scheduled conference calls. »back to top What level of call volume has been experienced throughout the campaign? Call volume reports coming soon! »back to top How can I access NAQC updates on the Campaign? NAQC will be sending out regular updates throughout the campaign. Links to the e-communications are included below: Message from CDC about the new backup federal IVR system »back to top How can I tap into the expertise of my quitline peers? NAQC encourages all members to use our peer-to-peer networking listserv to collaborate on challenges and ask questions in real-time. To learn more about the listserv, please click here. »back to top How can I share our quitline’s success stories with
NAQC? We would love to hear more about your great work and the successes of your callers because of it. We hope you will take the time to share with us your most memorable success stories by filling out and submitting the online form located at http://www.naquitline.org/successstory or emailing us at naqc@naquitline.org. We will publish selected stories on our website and in e-campaigns. Of course, you can encourage your callers to submit their own quitline success story by visiting us here! »back to top Are there any conference calls or webinars planned throughout the campaign? There will be a number of conference calls and webinars hosted throughout the campaign, below please find the list of scheduled events: Coming soon! »back to top Q&A Coming soon! »back to top |