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Research “Coffee Break” Call: Methods to Evaluate the Impact of a Quitline # on Cigarette Packages
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When: April 14, 2011
2:00-2:30 p.m. Eastern/11:00-11:30 a.m. Pacific
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Who Can Attend?

This call series is targeted at NAQC members and non-members who have an interest in quitline-related research and evaluation. The group will meet regularly by conference call or webinar. Meetings will serve as an informal forum to discuss current, upcoming, and potential quitline-related research. One of the primary functions is to facilitate communication and interaction between researchers, as well as to create and support connections between researchers and quitlines.

How Do I Get More Information?

If you would like to receive information and updates about participating in this call series, or to remove your name from the mailing list for the call series, please contact Jessie Saul via e-mail.


What will be covered during this call?

Improving Canadian Quitline Reach and Integration: Methods to Evaluate the Impact of a Quitline Number on Cigarette Packages.
Bruce Baskerville, PhD
Senior Scientist
Propel Centre for Population Health Impact

During recent months, Dr. Baskerville and his colleagues have worked with Canadian quitlines in order to develop measures and collect baseline data in preparation for the launch of 1-800 numbers for quitlines on tobacco product packaging. The new Canadian tobacco packaging is intended to make every smoker across Canada (regardless of socioeconomic, ethnic, or other inequalities) aware of free, convenient and effective quitline services to help them quit and to make it easy for them to seek help. Implementation of the new warning labels and pan-Canadian quitline number on tobacco packaging is an ideal example of a rapidly unfolding policy that can reduce health inequity and that is not under the control of the investigation team – a natural experiment. The primary focus of this call will be to present the Canadian context around the federal government’s tobacco packaging policy and the research methods proposed to assess how the new federal tobacco packaging policy impacts provincial quitline reach, utilization, referral patterns and overall quits for vulnerable populations.

For more details on the purpose, format, and call-in informaiton, please visit the research conference call page.

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