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"Coffee Break" Call: Improving Adherence to Web-Based Cessation Programs: A Social Network Approach
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When: March 8, 2012
2-2:30 PM ET
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Who Can Attend?

This call series is targeted at NAQC members and non-members who have an interest in quitline-related research and evaluation. The group will meet regularly by conference call or webinar. Meetings will serve as an informal forum to discuss current, upcoming, and potential quitline-related research. One of the primary functions is to facilitate communication and interaction between researchers, as well as to create and support connections between researchers and quitlines.

How Do I Get More Information?

If you would like to receive information and updates about participating in this call series, or to remove your name from the mailing list for the call series, please contact Jessie Saul via e-mail.


What will be covered during this call?

Improving Adherence to Web-Based Cessation Programs: A Social Network Approach
Amanda L. Graham, PhD, is Director, Research Development of the Schroeder Institute for Tobacco Research and Policy Studies at Legacy®

Practical counseling, social support, and nicotine replacement therapy (NRT) are components of tobacco dependence treatment that increase the chances of cessation. Web-based interventions are a promising delivery channel for tobacco dependence treatment. Although millions of smokers use the Internet for cessation assistance each year, most users engage only minimally with even the best designed cessation websites, diminishing their impact due to limited exposure/use of effective treatment components (an insufficient "dose”). The goal of this study is to compare the effectiveness of two approaches to improve adherence to the elements of tobacco dependence treatment delivered via the Internet. Addressing adherence to Internet cessation programs is critical and timely to leverage the potential public health impact of this "broad reach” treatment modality. The proposed study is unconventional and innovative in its use of a social network intervention approach to improve both behavioral and pharmacological treatment adherence to enhance cessation outcomes.

For more details on the purpose, format, and call-in informaiton, please visit the research conference call page.

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