What was covered during this webinar?

This webinar introduced a new guide which was developed to equip quitline programs with a practical resource for launching a digital social marketing campaign. 

Learning Objectives:

• Discuss the purpose and utility of NAQC’s new guide on digital social marketing for quitline programs.
• Describe digital social marketing and explain its application to quitline programs.
• Identify strategies for planning, implementing, and managing digital campaigns.
• Apply best practices for measuring campaign performance and linking digital metrics to quitline service outcomes.

Slides
Recording