What was covered during this webinar?

Earlier this year, NAQC conducted an environmental scan to identify our key strengths, areas for growth, and emerging opportunities and challenges in the cessation landscape. This process confirmed our strengths in technical expertise, convening, and information-sharing, and identified opportunities to increase visibility in public health, modernize communications, strengthen onboarding support, and adapt to the evolving product landscape. 

The environmental scan also highlighted significant external factors shaping the field—including a changing funding landscape, evolution from phone-based to comprehensive cessation platforms, tailoring services for priority populations, cultural responsiveness, and stronger integration with healthcare, social services, and behavioral health systems. 

In September, the Advisory Council provided input on the priority strategic activities for NAQC over the next five years. The culmination of this work is NAQC’s Strategic Plan 2030 which will focus on three main pillars: Modernization and Innovation; Sustainability, Partnerships and Policy; and, Increasing Impact. In the Townhall, we will lay out the goals, objectives and key strategies for these pillars to shape the work of the consortium over the next 5-10 years.  

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