Promoting Quitlines/Creating Demand
This section includes a wide range of topics related to promoting quitline services to increase demand and maximize reach. Information includes how to use traditional media (print, television, radio), earned media, public relations, free NRT and/or medication promotions. Promoting quitlines during cessation-related policy change to maximize the cessation benefit is included in NAQC’s policy playbook and numerous other resources. Also addressed is outreach and promotion to healthcare providers (see Health Systems Change), graphic warning labels as a promotion tool, reaching priority populations and national efforts to coordinate promotions of 1-800-QUIT-NOW.
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Promoting Quitlines/Creating Demand

Item Name Posted By Date Posted
Knowledge Synthesis on Quitline Promotion Report  Link  more ] Administration 4/24/2012
Partnering to Promote Quitlines: A Plan to Coord. Link  more ] Administration 4/24/2012
Partnering to Promote Quitlines: Assessment  Link  more ] Administration 4/24/2012
Strategies and Recommendations for Promoting QL Link  more ] Administration 4/24/2012
Promotion Coordination (NAQC Web page)  Link  more ] Administration 4/24/2012
Promotions Task Force Fact Sheet  Link  more ] Administration 4/24/2012
Promoting Telephone-Based Tobacco Cessation Serv. Link  more ] Administration 4/24/2012
Case Study: Iowa - Maximizing Reach Link  more ] Administration 4/24/2012
Case Study: New York - Maximizing Reach Link  more ] Administration 4/24/2012
Case Study: Oklahoma - Maximizing Reach Link  more ] Administration 4/24/2012
Case Study: South Dakota - Maximizing Reach Link  more ] Administration 4/24/2012
Case Studies (NAQC Web Page)  Link  more ] Administration 4/24/2012
Case Study: Arizona - Max Cessation Benefit Link  more ] Administration 4/24/2012
Case Study: Colorado - Max Cessation Benefit Link  more ] Administration 4/24/2012
Case Study: Nevada - Max Cessation Benefit Link  more ] Administration 4/24/2012
Case Study: North Carolina - Max Ces Benefit Link  more ] Administration 4/24/2012
Policy Playbook Web Page  Link  more ] Administration 4/24/2012
NAQC Policy Playbook: A Guide to Promoting QLs Link  more ] Administration 4/24/2012
Upcoming Promotions  Link  more ] Administration 4/24/2012
Past Promotions (NAQC Web page)  Link  more ] Administration 4/24/2012
Quitline Basics: Telephone-Based Cessation Serv. Link  more ] Administration 4/24/2012
Quitline Basics: Telephone-Based Cessation Serv. 2 Link  more ] Administration 4/24/2012
The Use of Quitlines Among Priority Populations  Link  more ] Administration 4/24/2012
Increasing Reach of Tobacco Cessation Quitlines Link  more ] Administration 4/24/2012
Who Calls Quitlines in the United States? (FS) Link  more ] Administration 4/24/2012
Measuring Reach of Quitline Programs  Link  more ] Administration 4/24/2012
U.S. Quitlines at a Crossroads Report Link  more ] Administration 4/26/2012
U.S. Quitlines at a Crossroads Summary Link  more ] Administration 4/26/2012
U.S. Quitlines at a Crossroads Talking Points Link  more ] Administration 4/26/2012
Impact of Telephone Numbers on Cigarette Packets  Link  more ] Administration 4/26/2012
Repository of Innovative State Quitline Materials  Link  more ] Administration 4/26/2012
Tobacco Warning Labels (NAQC Web page)  Link  more ] Administration 4/26/2012
Maximizing the Cessation Benefit from Policy Chng Link  more ] Administration 4/26/2012
Promoting Quitlines During Policy Change (Webpage) Link  more ] Administration 4/26/2012
FDA & Tobacco Regulation – NAQC Comments (2009)  Link  more ] Administration 4/26/2012
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