This section includes a wide range of topics related to promoting quitline services to increase demand and maximize reach. Information includes how to use traditional media (print, television, radio), earned media, public relations, free NRT and/or medication promotions. Promoting quitlines during cessation-related policy change to maximize the cessation benefit is included in NAQC’s policy playbook and numerous other resources. Also addressed is outreach and promotion to healthcare providers (see Health Systems Change), graphic warning labels as a promotion tool, reaching priority populations and national efforts to coordinate promotions of 1-800-QUIT-NOW.
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Item Name		Posted By	Date Posted
Working with Medicaid: What Quitlines Have Learned Link  [ more ] [ hide ]		Administration	4/29/2012
best and promising practices, funding and sustainability, Medicaid, U.S. federal issues releated to cessation, priority populations and cultural appropriateness, promoting quitlines/creating demand, quitline services
Wisconsin. Medicaid Fact Sheet: Senior Care Link  [ more ] [ hide ]		Administration	4/29/2012
Wisconsin, Medicaid, priority populations and cultural appropriateness, promoting quitlines/creating demand
Wisconsin Medicaid Fact Sheet Link  [ more ] [ hide ]		Administration	4/29/2012
Wisconsin, Medicaid, priority populations and cultural appropriateness, promoting quitlines/creating demand
Wisc. UW-CTRI’s Web page, Medicaid Coverage Link  [ more ] [ hide ]		Administration	4/29/2012
Wisconsin, CTRI, health systems change/integrating quitlines into health systems, Medicaid, priority populations and cultural appropriateness, promoting quitlines/creating demand
Wisc. "You Can Afford to Quit Smoking” presentat. Link  [ more ] [ hide ]		Administration	4/29/2012
Wisconsin, campaign, Medicaid, priority populations and cultural appropriateness, promoting quitlines/creating demand
Wisc. "You Can Afford to Quit Smoking” campaign Link  [ more ] [ hide ]		Administration	4/29/2012
Wisconsin, campaign, Medicaid, priority populations and cultural appropriateness, promoting quitlines/creating demand
Who Calls Quitlines in the United States? (FS) Link  [ more ] [ hide ]		Administration	4/24/2012
priority populations and cultural appropriateness, promoting quitlines/creating demand, quitline-related research , quitline services
Weekly Patterns in Usage of Tobacco Quit Lines  Link  [ more ] [ hide ]		Administration	4/30/2012
evaluation, promoting quitlines/creating demand, quitline-related research materials, quitline services
Webinar: Innovative Approaches for Inc. Reach Link  [ more ] [ hide ]		Administration	4/29/2012
fax and electronic referral, promoting quitlines/creating demand, quitline-related research materials, reach of quitlines
Webinar: Communicating Your QL's Effectiveness Link  [ more ] [ hide ]		Administration	4/29/2012
advocacy, 1-800-QUIT-NOW reports, funding and sustainability, NAQC annual survey, promoting quitlines/creating demand
Web-Assisted Tobacco Interventions (WATI): Future Link  [ more ] [ hide ]		Administration	4/29/2012
internet, web, web-based, online, emerging technologies, health systems change/integrating quitlines into health systems, web-assisted tobacco interventions (WATI), promoting quitlines/creating demand
Utah Benefit Matrix: Tob. Ces. Benef. for Medicaid Link  [ more ] [ hide ]		Administration	4/29/2012
Utah, Medicaid, priority populations and cultural appropriateness, promoting quitlines/creating demand
Utah "Do you Want to Quit” 2009 quitline promotion Link  [ more ] [ hide ]		Administration	4/29/2012
Utah, campaign, Medicaid, priority populations and cultural appropriateness, promoting quitlines/creating demand
Upcoming Promotions  Link  [ more ] [ hide ]		Administration	4/24/2012
promoting quitlines/creating demand
U.S. Quitlines at a Crossroads Talking Points Link  [ more ] [ hide ]		Administration	4/26/2012
utilzation, trends, crossroads, cost, budget and investment, funding and sustainability, NAQC annual survey, promoting quitlines/creating demand
U.S. Quitlines at a Crossroads Summary Link  [ more ] [ hide ]		Administration	4/26/2012
utilzation, trends, crossroads, cost, budget and investment, funding and sustainability, NAQC annual survey, promoting quitlines/creating demand
U.S. Quitlines at a Crossroads Report Link  [ more ] [ hide ]		Administration	4/26/2012
utilzation, trends, crossroads, cost, budget and investment, funding and sustainability, NAQC annual survey, promoting quitlines/creating demand
U.S. QLs: Planned Promo. Special Pop. 2010 Link  [ more ] [ hide ]		Administration	4/29/2012
NAQC annual survey, priority populations and cultural appropriateness, promoting quitlines/creating demand
U.S. QLs: Planned Promo. Special Pop. 2010 Link  [ more ] [ hide ]		Administration	4/29/2012
NAQC annual survey, priority populations and cultural appropriateness, promoting quitlines/creating demand
Tobacco Warning Labels (NAQC Web page)  Link  [ more ] [ hide ]		Administration	4/26/2012
Warning Labels, Cigarette pack, Advertising, Labels, Canadian federal issues related to cessation, cessation-related policy, graphic health warnings, U.S. federal issues releated to cessation, promoting quitlines/creating demand
Tobacco Tax Increases: Promoting Quitlines Link  [ more ] [ hide ]		Administration	4/29/2012
promotion, promoting, tax, taxes, excise, tax increases, cessation-related policy, promoting quitlines/creating demand, quitline operations
To Tailor or Not to Tailor: Priority Populations Link  [ more ] [ hide ]		Administration	4/29/2012
tailoring, specialized counseling, best and promising practices, priority populations and cultural appropriateness, promoting quitlines/creating demand, quitline-related research materials, quitline services
The Use of Quitlines Among Priority Populations  Link  [ more ] [ hide ]		Administration	4/24/2012
ensuring service quality/quality improvement, priority populations and cultural appropriateness, promoting quitlines/creating demand, quitline-related research , quitline services, reach of quitlines, tobacco treatment general, tailored, targeted, promising, priority
The Relationship Between Reach and Spending for QL Link  [ more ] [ hide ]		Administration	9/1/2012
reach of quitlines, promoting quitlines/creating demand, NAQC annual survey, funding and sustainability, cost, budget and investment
The Growing Link Between Quitlines and Chronic Dis Link  [ more ] [ hide ]		Administration	4/29/2012
mental health, substance abuse, cessation-related policy, ensuring service quality/quality improvement, fax and electronic referral, health systems, tobacco, priority populations and cultural appropriateness treatment general change/integrating quitlines into health systems, promoting quitlines/creating demand
The Growing Link Between Quitlines and Chronic Dis Link  [ more ] [ hide ]		Administration	4/29/2012
chronic disease, mental health, disorder, substance abuse, diabetes, cost, budget and investment, health systems change/integrating quitlines into health, priority populations and cultural appropriateness systems, promoting quitlines/creating demand
Strategies and Recommendations for Promoting QL Link  [ more ] [ hide ]		Administration	4/24/2012
promoting quitlines/creating demand, quitline operations, evaluation, cost, budget and investment, promotions coordination, national promotions, 1-800-QUIT-NOW, promotion strategies
Smokefree Policy Changes: Promoting Quitlines Link  [ more ] [ hide ]		Administration	4/29/2012
smokefree, clean indoor air, smoke-free, smoke free, promotion, promoting, cessation-related policy, promoting quitlines/creating demand, quitline operations
Research Presentations (NAQC Web page)  Link  [ more ] [ hide ]		Administration	4/29/2012
reach of quitlines, quitline-related research materials, quitline basics, public-private partnerships, promoting quitlines/creating demand, priority populations and cultural appropriateness, NAQC annual survey, minimal data set, cost, budget and investment, chronic disease and tobacco
Research Agenda  Link  [ more ] [ hide ]		Administration	4/29/2012
cessation-related policy, cost, budget and investment, emerging technologies, evaluation, fax and electronic referral, funding and sustainability, graphic health warnings, health systems change/integrating quitlines into health systems, minimal data set, priority populations and cultural appropriateness, promoting quitlines/creating demand, public-private partnerships, quit rates, quitline-related research materials, reach of quitlines, web-assisted tobacco interventions (WATI)
Repository of Materials: What is a Quitline? Link  [ more ] [ hide ]		Administration	4/26/2012
repository, innovative, funding and sustainability, promoting quitlines/creating demand, quitline basics
Repository of Innovative State Quitline Materials  Link  [ more ] [ hide ]		Administration	4/26/2012
repository, innovative, cost, budget and investment, funding and sustainability, tobacco treatment general, priority populations and cultural appropriateness, promoting quitlines/creating demand, public-private partnerships, quitline basics
Repository of Innovative State Quitline Materials Link  [ more ] [ hide ]		Administration	4/26/2012
repository, innovative, funding and sustainability, promoting quitlines/creating demand
Report: African American use of the CA QL Link  [ more ] [ hide ]		Administration	4/30/2012
priority populations and cultural appropriateness, promoting quitlines/creating demand, quitline-related research materials, reach of quitlines
Recording of the Webinar presenting the 2010 AS Link  [ more ] [ hide ]		Administration	4/29/2012
cost, budget and investment, evaluation, fax and electronic referral, funding and sustainability, medicaid, minimal data set, NAQC annual survey, priority populations and cultural appropriateness, promoting quitlines/creating demand, quit rates, quitline-related research materials, quitline services, reach of quitlines, web-assisted tobacco interventions (WATI)