This section includes a wide range of topics related to promoting quitline services to increase demand and maximize reach. Information includes how to use traditional media (print, television, radio), earned media, public relations, free NRT and/or medication promotions. Promoting quitlines during cessation-related policy change to maximize the cessation benefit is included in NAQC’s policy playbook and numerous other resources. Also addressed is outreach and promotion to healthcare providers (see Health Systems Change), graphic warning labels as a promotion tool, reaching priority populations and national efforts to coordinate promotions of 1-800-QUIT-NOW.
Click here to return to the main Library page.

Item Name		Posted By	Date Posted
Maximizing the Cessation Benefit from Policy Chng Link  [ more ] [ hide ]		Administration	4/26/2012
cessation-related policy, funding and sustainability, promoting quitlines/creating demand, quitline operations
MDS Graphic Health Warnings Recommendations Link  [ more ] [ hide ]		Administration	4/30/2012
ensuring service quality/quality improvement, evaluation, minimal data set, promoting quitlines/creating demand, quitline-related research materials
Measuring Reach of Quitline Programs  Link  [ more ] [ hide ]		Administration	4/24/2012
best and promising practices, ensuring service quality/quality improvement, Evaluation, promoting quitlines/creating demand, quitline operations, quitline-related research , reach of quitlines, reach
Medicaid and Quitlines: A Toolbox  Link  [ more ] [ hide ]		Administration	4/26/2012
funding and sustainability, Medicaid, U.S. federal issues releated to cessation, priority populations and cultural appropriateness, promoting quitlines/creating demand
Medicaid coverage for tob. dep. treatment in MA Link  [ more ] [ hide ]		Administration	4/29/2012
Medicaid, priority populations and cultural appropriateness, promoting quitlines/creating demand, quitline-related research materials
Medicaid Resource Repository  Link  [ more ] [ hide ]		Administration	4/26/2012
funding and sustainability, health systems change/integrating quitlines into health systems, Medicaid, promoting quitlines/creating demand, public-private partnerships
Medical Community - Healthcare and Fax. Ref. Link  [ more ] [ hide ]		Administration	4/29/2012
healthcare, hospitals, providers, medical, fax and electronic referral, health systems change/integrating quitlines into health systems, promoting quitlines/creating demand, quitline operations
Monthly Research Call Archive (NAQC Web page)  Link  [ more ] [ hide ]		Administration	4/29/2012
emerging technologies, evaluation, graphic health warnings, health systems change/integrating quitlines into health systems, minimal data set, priority populations and cultural appropriateness, promoting quitlines/creating demand, quitline operations, quitline-related research materials, quitline services, reach of quitlines, tobacco treatment general, web-assisted tobacco interventions (WATI)
Moving Quitline Research Forward: Resources  Link		Administration	11/10/2012
Moving Quitlines Forward: Annual Report 08-09 Link  [ more ] [ hide ]		Administration	4/30/2012
cost, budget and investment, promoting quitlines/creating demand, quitline services, reach of quitlines
NAQC Policy Playbook: A Guide to Promoting QLs Link  [ more ] [ hide ]		Administration	4/24/2012
promoting quitlines/creating demand, cessation-related policy, playbook, policy change, promoting, promotions
National Tobacco Education Campaign Link		Administration	11/10/2012
NY FS, Medicaid Coverage For Stop Smoking Meds Link  [ more ] [ hide ]		Administration	4/29/2012
New York, Medicaid, priority populations and cultural appropriateness, promoting quitlines/creating demand
NY FS, Medicaid Coverage For Stop Smoking Meds Link  [ more ] [ hide ]		Administration	4/29/2012
New York, health systems change/integrating quitlines into health systems, Medicaid, priority populations and cultural appropriateness, promoting quitlines/creating demand
Oregon "Help is Here” campaign  Link  [ more ] [ hide ]		Administration	4/29/2012
Oregon, campaign, Medicaid, priority populations and cultural appropriateness, promoting quitlines/creating demand
Outreach and Promotion to Medicaid Beneficiaries  Link  [ more ] [ hide ]		Administration	4/26/2012
funding and sustainability, Medicaid, promoting quitlines/creating demand
Outreach and Promotion to Providers  Link  [ more ] [ hide ]		Administration	4/26/2012
providers, funding and sustainability, health systems change/integrating quitlines into health systems, Medicaid, promoting quitlines/creating demand
Partnering to Promote Quitlines: A Plan to Coord. Link  [ more ] [ hide ]		Administration	4/24/2012
promoting quitlines/creating demand, quitline operations, evaluation, cost, budget and investment, promotions coordination, national promotions, 1-800-QUIT-NOW, promotion strategies
Partnering to Promote Quitlines: Assessment  Link  [ more ] [ hide ]		Administration	4/24/2012
promoting quitlines/creating demand, quitline operations, evaluation, cost, budget and investment, promotions coordination, national promotions, 1-800-QUIT-NOW, promotion strategies
Past Promotions (NAQC Web page)  Link  [ more ] [ hide ]		Administration	4/24/2012
promoting quitlines/creating demand
Policy Playbook Web Page  Link  [ more ] [ hide ]		Administration	4/24/2012
promoting quitlines/creating demand, cessation-related policy
Preparing for Graphic Health Warning Labels Link  [ more ] [ hide ]		Administration	4/29/2012
warning labels, Canadian federal issues related to cessation, evaluation, funding and sustainability, graphic health warnings, U.S. federal issues releated to cessation, promoting quitlines/creating demand, quitline operations, quitline services
Promoting Quitline Services - Shifting Budgets Link  [ more ] [ hide ]		Administration	4/29/2012
fax and electronic referral, promoting quitlines/creating demand, quitline operations
Promoting Quitlines During Policy Change (Webpage) Link  [ more ] [ hide ]		Administration	4/26/2012
cessation-related policy, funding and sustainability, promoting quitlines/creating demand, quitline operations
Promoting Quitlines during Tobacco Tax Increases  Link  [ more ] [ hide ]		Administration	4/29/2012
promotion, promoting, tax, taxes, excise, tax increases, cessation-related policy, promoting quitlines/creating demand, quitline operations
Promoting Telephone-Based Tobacco Cessation Serv. Link  [ more ] [ hide ]		Administration	4/29/2012
promotion, promoting, advertising, national promotion, promoting quitlines/creating demand
Promoting Telephone-Based Tobacco Cessation Serv. Link  [ more ] [ hide ]		Administration	4/24/2012
promoting quitlines/creating demand, quitline operations, promotions task force
Promotion Coordination (NAQC Web page)  Link  [ more ] [ hide ]		Administration	4/24/2012
promoting quitlines/creating demand, quitline operations
Promotions Task Force Fact Sheet  Link  [ more ] [ hide ]		Administration	4/24/2012
promoting quitlines/creating demand, quitline operations, promotions task force
Public-Private Partnership Resource Center Link		Administration	11/13/2012
Public-Private Partnership State Briefs Link		Administration	11/13/2012
QL referral systems - electronic health records Link  [ more ] [ hide ]		Administration	4/29/2012
EHR, EMR, electronic health records, fax and electronic referral, health systems change/integrating quitlines into health systems, promoting quitlines/creating demand, quitline operations
Quitline Basics: Telephone-Based Cessation Serv. Link  [ more ] [ hide ]		Administration	4/24/2012
cost, budget and investment, NAQC annual survey, priority populations and cultural appropriateness, quitline basics, quitline-related research , quitline services, 2009 Survey
Quitline Basics: Telephone-Based Cessation Serv. 2 Link  [ more ] [ hide ]		Administration	4/24/2012
quitline services, map, services, state quitlines, provincial quitlines
Quitline Operations: Back to Basics  Link  [ more ] [ hide ]		Administration	4/29/2012
quitline services, quitline-related research materials, quitline operations, quit rates, promoting quitlines/creating demand, priority populations and cultural appropriateness, NAQC annual survey, medicaid, evaluation