This section includes a wide range of topics related to promoting quitline services to increase demand and maximize reach. Information includes how to use traditional media (print, television, radio), earned media, public relations, free NRT and/or medication promotions. Promoting quitlines during cessation-related policy change to maximize the cessation benefit is included in NAQC’s policy playbook and numerous other resources. Also addressed is outreach and promotion to healthcare providers (see Health Systems Change), graphic warning labels as a promotion tool, reaching priority populations and national efforts to coordinate promotions of 1-800-QUIT-NOW.
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Item Name		Posted By	Date Posted
Smokefree Policy Changes: Promoting Quitlines Link  [ more ] [ hide ]		Administration	4/29/2012
smokefree, clean indoor air, smoke-free, smoke free, promotion, promoting, cessation-related policy, promoting quitlines/creating demand, quitline operations
Tobacco Tax Increases: Promoting Quitlines Link  [ more ] [ hide ]		Administration	4/29/2012
promotion, promoting, tax, taxes, excise, tax increases, cessation-related policy, promoting quitlines/creating demand, quitline operations
Promoting Quitlines during Tobacco Tax Increases  Link  [ more ] [ hide ]		Administration	4/29/2012
promotion, promoting, tax, taxes, excise, tax increases, cessation-related policy, promoting quitlines/creating demand, quitline operations
Promoting Quitline Services - Shifting Budgets Link  [ more ] [ hide ]		Administration	4/29/2012
fax and electronic referral, promoting quitlines/creating demand, quitline operations
Ensuring Adequate Quitline Capacity: Nat. Tob. Ed Link  [ more ] [ hide ]		Administration	4/29/2012
National campaign, US campaign, Tobacco Education Campaign, graphic health warnings, U.S. federal issues releated to cessation, promoting quitlines/creating demand, quitline operations
Graphic Labels: A Conversation with AU and NZ Link  [ more ] [ hide ]		Administration	4/29/2012
warning labels, Australia, New zealand, Canadian federal issues related to cessation, evaluation, graphic health warnings, international quitlines, U.S. federal issues releated to cessation, promoting quitlines/creating demand, quitline operations
Medical Community - Healthcare and Fax. Ref. Link  [ more ] [ hide ]		Administration	4/29/2012
healthcare, hospitals, providers, medical, fax and electronic referral, health systems change/integrating quitlines into health systems, promoting quitlines/creating demand, quitline operations
QL referral systems - electronic health records Link  [ more ] [ hide ]		Administration	4/29/2012
EHR, EMR, electronic health records, fax and electronic referral, health systems change/integrating quitlines into health systems, promoting quitlines/creating demand, quitline operations
Integrating Components of a Comp. Tob. Ces. Prog. Link  [ more ] [ hide ]		Administration	4/29/2012
comprehensive tobacco control, tobacco control, funding and sustainability, health systems change/integrating quitlines into health systems, Medicaid, tobacco treatment general, promoting quitlines/creating demand, public-private partnerships, quitline operations
Cessation Medications and Quitlines Link  [ more ] [ hide ]		Administration	4/29/2012
pharmacotherapy, NRT, Nicotine replacement therapy, medication, Zyban, bubropion, Welbutrin, evaluation, web-assisted tobacco interventions (WATI), tobacco treatment general, promoting quitlines/creating demand, quitline services
Preparing for Graphic Health Warning Labels Link  [ more ] [ hide ]		Administration	4/29/2012
warning labels, Canadian federal issues related to cessation, evaluation, funding and sustainability, graphic health warnings, U.S. federal issues releated to cessation, promoting quitlines/creating demand, quitline operations, quitline services
Webinar: Innovative Approaches for Inc. Reach Link  [ more ] [ hide ]		Administration	4/29/2012
fax and electronic referral, promoting quitlines/creating demand, quitline-related research materials, reach of quitlines
Innovative Approaches: Maximizing Reach Link  [ more ] [ hide ]		Administration	4/29/2012
health systems change/integrating quitlines into health systems, promoting quitlines/creating demand, reach of quitlines
Free NRT: Impact on Reach, Operations and Quits  Link  [ more ] [ hide ]		Administration	4/29/2012
pharmacotherapy, NRT, Nicotine replacement therapy, medication, Zyban, bubropion, Welbutrin, ensuring service quality/quality improvement, promoting quitlines/creating demand, quit rates, quitline operations, reach of quitlines
A Profile of Reach and Services in 2005 Across NA Link  [ more ] [ hide ]		Administration	4/29/2012
NAQC annual survey, promoting quitlines/creating demand, quitline basics, quitline services, reach of quitlines
The Growing Link Between Quitlines and Chronic Dis Link  [ more ] [ hide ]		Administration	4/29/2012
chronic disease, mental health, disorder, substance abuse, diabetes, cost, budget and investment, health systems change/integrating quitlines into health, priority populations and cultural appropriateness systems, promoting quitlines/creating demand
The Growing Link Between Quitlines and Chronic Dis Link  [ more ] [ hide ]		Administration	4/29/2012
mental health, substance abuse, cessation-related policy, ensuring service quality/quality improvement, fax and electronic referral, health systems, tobacco, priority populations and cultural appropriateness treatment general change/integrating quitlines into health systems, promoting quitlines/creating demand
Wisc. "You Can Afford to Quit Smoking” presentat. Link  [ more ] [ hide ]		Administration	4/29/2012
Wisconsin, campaign, Medicaid, priority populations and cultural appropriateness, promoting quitlines/creating demand
Wisc. "You Can Afford to Quit Smoking” campaign Link  [ more ] [ hide ]		Administration	4/29/2012
Wisconsin, campaign, Medicaid, priority populations and cultural appropriateness, promoting quitlines/creating demand
Utah "Do you Want to Quit” 2009 quitline promotion Link  [ more ] [ hide ]		Administration	4/29/2012
Utah, campaign, Medicaid, priority populations and cultural appropriateness, promoting quitlines/creating demand
Oregon "Help is Here” campaign  Link  [ more ] [ hide ]		Administration	4/29/2012
Oregon, campaign, Medicaid, priority populations and cultural appropriateness, promoting quitlines/creating demand
Wisconsin. Medicaid Fact Sheet: Senior Care Link  [ more ] [ hide ]		Administration	4/29/2012
Wisconsin, Medicaid, priority populations and cultural appropriateness, promoting quitlines/creating demand
Wisconsin Medicaid Fact Sheet Link  [ more ] [ hide ]		Administration	4/29/2012
Wisconsin, Medicaid, priority populations and cultural appropriateness, promoting quitlines/creating demand
Utah Benefit Matrix: Tob. Ces. Benef. for Medicaid Link  [ more ] [ hide ]		Administration	4/29/2012
Utah, Medicaid, priority populations and cultural appropriateness, promoting quitlines/creating demand
NY FS, Medicaid Coverage For Stop Smoking Meds Link  [ more ] [ hide ]		Administration	4/29/2012
New York, Medicaid, priority populations and cultural appropriateness, promoting quitlines/creating demand
Medicaid coverage for tob. dep. treatment in MA Link  [ more ] [ hide ]		Administration	4/29/2012
Medicaid, priority populations and cultural appropriateness, promoting quitlines/creating demand, quitline-related research materials
Wisc. UW-CTRI’s Web page, Medicaid Coverage Link  [ more ] [ hide ]		Administration	4/29/2012
Wisconsin, CTRI, health systems change/integrating quitlines into health systems, Medicaid, priority populations and cultural appropriateness, promoting quitlines/creating demand
NY FS, Medicaid Coverage For Stop Smoking Meds Link  [ more ] [ hide ]		Administration	4/29/2012
New York, health systems change/integrating quitlines into health systems, Medicaid, priority populations and cultural appropriateness, promoting quitlines/creating demand
To Tailor or Not to Tailor: Priority Populations Link  [ more ] [ hide ]		Administration	4/29/2012
tailoring, specialized counseling, best and promising practices, priority populations and cultural appropriateness, promoting quitlines/creating demand, quitline-related research materials, quitline services
Working with Medicaid: What Quitlines Have Learned Link  [ more ] [ hide ]		Administration	4/29/2012
best and promising practices, funding and sustainability, Medicaid, U.S. federal issues releated to cessation, priority populations and cultural appropriateness, promoting quitlines/creating demand, quitline services
Reaching Priority Populations with Quitline Serv. Link  [ more ] [ hide ]		Administration	4/29/2012
priority populations and cultural appropriateness, promoting quitlines/creating demand, quitline operations, quitline services
Repository of Innovative State Quitline Materials Link  [ more ] [ hide ]		Administration	4/26/2012
repository, innovative, funding and sustainability, promoting quitlines/creating demand
Outreach and Promotion to Medicaid Beneficiaries  Link  [ more ] [ hide ]		Administration	4/26/2012
funding and sustainability, Medicaid, promoting quitlines/creating demand
Outreach and Promotion to Providers  Link  [ more ] [ hide ]		Administration	4/26/2012
providers, funding and sustainability, health systems change/integrating quitlines into health systems, Medicaid, promoting quitlines/creating demand
Medicaid and Quitlines: A Toolbox  Link  [ more ] [ hide ]		Administration	4/26/2012
funding and sustainability, Medicaid, U.S. federal issues releated to cessation, priority populations and cultural appropriateness, promoting quitlines/creating demand