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Building State Capacity in Advancing Cessation Coverage: New Resources

Monday, December 7, 2015  
Posted by: Natalia Gromov
The NAQC public-private partnership (PPP) initiative strives to provide states with the knowledge, resources, and technical assistance to establish partnerships with private and public insurers to advance tobacco cessation coverage. The overall goal of the initiative is to increase access to evidence-based cessation treatment by encouraging public and private insurers/employers to purchase quitline services (counseling and NRT) and provide comprehensive coverage to its members/employees. States currently participating in the initiative include: Arizona, Florida, Kentucky, Maryland, Massachusetts, New Hampshire, North Carolina, Rhode Island and Utah. As described below, you are welcome to participate in these activities!

To assist states and their partners in learning more about advancing coverage, the following is a compilation of tools and resources available through NAQC.

Checklist for getting started...
NACQ recently developed a PPP Orientation Checklist as a resource for getting started on partnership development.   The checklist includes suggested activities and readings specific to understanding the health insurance industry, the Affordable Care Act recommendations, assessing tobacco cessation coverage, engaging and educating stakeholders, identifying strategies and implementing different cost sharing models with private and public insurers.   The checklist is structured to allow for a tailored learning experience based on individual needs and time available.
Discussion group conference calls for peer-to-peer learning…
To support those interested in advancing coverage through public-private partnerships, NAQC offers  PPP Discussion Group conference calls. These bi-monthly facilitated discussions with veteran PPP initiative states provide an opportunity to learn about successes, challenges  and strategies. 

Learn how states have advanced coverage by partnering with state agencies, employers and private and public insurers to purchase quitline services for their members/employees.  Kentucky unable to provide NRT to callers, worked with employer groups to purchase NRT through their quitline vendor. They also partnered with a Medicaid MCO to purchase quitline services directly from their quitline vendor. North Carolina has partnered with their state and county governments and the state’s Medical Society to purchase quitline services for their employees. And most recently,  the state’s largest insurer contracted  to purchase quitline services for  its members. Massachusetts was instrumental in expanding coverage of cessation treatment for state employees and facilitating the purchase of quitline services by a large purchasing group for county municipalities.  For over a decade, Utah’s state government has purchased quitline services for state employees and one of its largest employers purchases quitline services directly from a quitline vendor.   
If you are interested in joining these discussions, please contact Deb Osborne at

Making the case for providing cessation coverage for state employees …
States working to advance cessation coverage for state employees are often asked to “make the case” to the benefits committee or director. To help facilitate the process, NAQC developed a power point template designed to demonstrate the need for cessation coverage, as well as solutions for providing coverage via quitline services.  The template format allows states to customize the presentation with state specific information.
Additional resources…
Additional resources are available on the NAQC Public-Private Partnership Initiative - Resource Center, which houses a collection of articles, links, resources, as well as tools developed by a number of states that have been active in advancing coverage.   Various educational materials are also available in a template format to allow for tailoring materials specific to the state.  
For more information about advancing coverage in your state, please contact Deb Osborne, Manager, NAQC Public-Private Partnership Initiative at

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