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NAQC Newsroom: Research

Increasing Consumer Demand for Cessation: Supplement to the American Journal of Preventive Medicine

Wednesday, March 31, 2010  
The aim of this supplement is to call attention to the utility of bringing a consumer-oriented perspective to population-level tobacco-cessation efforts—in order to increase the demand for, and use and reach of, evidence-based treatments, and to spur the wider adoption of policy changes that will make these treatments affordable, accessible, and easier to use. The articles and commentaries in this supplement reflect the view that if we could increase consumer demand for evidence-based tobacco-cessation products and services, many more people would attempt to quit, and would succeed in doing so.

The supplement is available online and includes:
  • Information about the impact of promising clinical, community and state methods to increase consumer demand for quit smoking resources
  • Methods for making effective quit programs more appealing to the smokers who need them most
  • Computer simulation models that examine tobacco control strategies individually and in combination and their impact on smoking prevalence over time
  • Principles and directions for primary care, and state and national efforts to help institutionalize a consumer-based perspective.
Several of the articles from this supplement are summarized in the Research section of the Newsroom. The full list of articles is available online.

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