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NAQC Newsroom: Tobacco Control

Resources from Truth Initiative.

Tuesday, March 19, 2019  
Posted by: Natalia Gromov
A new Truth Initiative video highlights how the tobacco industry targeted African Americans in culturally tailored ad campaigns for menthol tobacco products. It's no accident that African-American smokers use menthol cigarettes at a rate more than 3x higher than white smokers — they've long been profiled by the tobacco industry.

Truth Initiative updated its “This is Quitting” cessation mobile app and its BecomeAnEX cessation plan and community to include content to help young people stop using JUUL products and other e-cigarettes. In the wake of the surgeon general declaring a youth e-cigarette epidemic, Truth Initiative® has expanded its quit-smoking resources to include a first-of-its kind e-cigarette quit program. This innovative and free text message program was created with input from teens, college students and young adults who have attempted to, or successfully, quit e-cigarettes.


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