Quit Vaping at Truth Initiative.
Wednesday, November 20, 2019
Posted by: Natalia Gromov
This is Quitting is a free, nationally-available text message program to help teens and young adults quit vaping. To date, more than 60,000 teens and young adults ages 13-24 have signed up for the program. This program is a first-of-its-kind and incorporates messages from other young people who have attempted to or successfully quit e-cigarettes. These messages show the real side of quitting - the good and the bad - and can make teens and young adults feel less alone when trying to quit.
To enroll in This is Quitting, teens and young adults can text DITCHJUUL to 88709. Users receive about 1 message per day for 4 weeks of messages to build their confidence if they aren't ready to set a quit date, and 8 weeks of messages if they set a quit date. Throughout the program users can receive on-demand support through a variety of keywords. A manuscript describing the program and early outcome data was published in Nicotine and Tobacco Research in June and is attached.
Schools, youth-serving organizations, state and local governments can partner with This is Quitting to customize the program, receive co-branded promotional materials, and receive detailed reports on uptake, engagement, and outcomes among their population of young people.
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