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NAQC Newsroom: Research

Cigarette and Cigar Sales in Hawaii Before and After Implementation of a Tobacco 21 Law.

Thursday, January 23, 2020  
Posted by: Natalia Gromov

Rebecca Glover-Kudon, Doris G Gammon, Todd Rogers, Ellen M Coats, Brett Loomis, Lila Johnson, MaryBeth Welton, René Lavinghouze
Cigarette and Cigar Sales in Hawaii Before and After Implementation of a Tobacco 21 Law.
Tob Control Epub  doi:10.1136/tobaccocontrol-2019-055248

On January 1, 2016, Hawaii raised the minimum legal age for tobacco access from 18 to 21 years (’Tobacco 21 (T21)’) statewide, with no special population exemptions. This report assessed the impact of Hawaii’s T21 policy on sales of cigarettes and large cigars/cigarillos in civilian food stores, including menthol/flavoured product sales share.

Following T21 in Hawaii, cigarette unit sales dropped significantly (−4.4%, p<0.01), coupled with a significant decrease in menthol market share (−0.8, p<0.01). Unit sales of large cigars/cigarillos decreased significantly in each region following T21 implementation. T21 policies in Hawaii and California showed no association with flavoured/menthol cigar sales share, but there was a significant increase in flavoured/menthol cigar sales share in the USA (7.1%, p<0.01) relative to Hawaii’s implementation date, suggesting T21 may have attenuated an otherwise upward trend. As part of a comprehensive approach to prevent or delay tobacco use initiation, T21 laws may help to reduce sales of cigarette and large cigar products most preferred by U.S. youth and young adults. 


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