Congressional Investigators Find that Juul Targeted Native American Tribe.
Thursday, March 26, 2020
Posted by: Natalia Gromov
According to a report recently released by Congressional investigators, Juul targeted Native American tribes when trying to sell their e-cigarette products.
The company, which is one of the most popular e-cigarette brands in the U.S., is under fire by the Trump administration and Congress for its marketing tactics and rising youth vaping rates. Juul, responding to questions from the House Oversight and Reform Committee, also admitted to pitching its products to leaders of at least eight Native American tribes.
Between December 2018 and February 2019, Juul met with leadership from the Moapa Band of the Paiute Tribe, the Lummi Nation, the Cheyenne River Sioux Tribe, the S'Klallahm Tribe and the Chickasaw Nation to discuss their products. Juul representatives discussed the concept of a "switching program" for current cigarette smokers, according to the report. Under the program, Juul would provide discounted products to tribes during a 90-day period while collecting participant data at certain intervals.
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