E-cigarette Unit Sales, by Product and Flavor Type — United States, 2014–2020.

Ali FR, Diaz MC, Vallone D, et al.  
E-cigarette Unit Sales, by Product and Flavor Type — United States, 2014–2020.  
MMWR Morb Mortal Wkly Rep. ePub: 9 September 2020. DOI: http://dx.doi.org/10.15585/mmwr.mm6937e2external icon 

This study that examines e-cigarette sales data shows that flavored e-cigarettes continue to account for the majority of total e-cigarette sales. It also shows that since sales of mint and other flavored, pre-filled cartridge products were restricted, there has been a meteoric rise in the sale of both menthol e-cigarettes and flavored disposable products and, as a result, overall e-cigarette sales rose in March, April and May. This data shows that as of May 2020, menthol-flavored products account for more than half (51.6%) of total e-cigarette sales, an increase from 11.4% in August 2019. From August 2019 to May 2020, the proportion of pre-filled cartridge sales that were menthol increased from 10.7% to a whopping 61.8%, while sales of mint-flavored cartridges fell from 47.6% to 0.3%. This shift largely occurred first after Juul announced it was ending sales of its mint cartridges in November 2019 and then after the FDA implemented the Administration’s new policy prohibiting sales of flavored cartridge products except for menthol in February 2020.  During the same August 2019 to May 2020 time frame, sales of disposable products increased from 10.3% to 19.8% of the e-cigarette market.