NAQC Newsroom: Research

E-cigarette Unit Sales, by Product and Flavor Type — United States, 2014–2020.

Thursday, October 22, 2020  
Posted by: Natalia Gromov
Ali FRM, Diaz MC, Vallone D, et al.
E-cigarette Unit Sales, by Product and Flavor Type — United States, 2014–2020.
MMWR Morb Mortal Wkly Rep 2020;69:1313–1318. DOI: http://dx.doi.org/10.15585/mmwr.mm6937e2

Since electronic cigarettes (e-cigarettes) entered the U.S. marketplace in 2007, the landscape has evolved to include different product types (e.g., prefilled cartridge–based and disposable products) and flavored e-liquids (e.g., fruit, candy, mint, menthol, and tobacco flavors), which have contributed to increases in youth use (1,2). E-cigarettes have been the most commonly used tobacco product among U.S. youths since 2014; in 2019, 27.5% of high school students reported current e-cigarette use (3). To assess trends in unit sales of e-cigarettes in the United States by product and flavor type, CDC, CDC Foundation, and Truth Initiative analyzed retail scanner data during September 14, 2014–May 17, 2020, from Information Resources, Inc. (IRI). See link for detailed findings.