SCLC's I COVID QUIT Social Media Campaign.
Wednesday, October 20, 2021
Posted by: Bailey Varey
SCLC's I COVID QUIT Social Media Campaign.
The Smoking Cessation Leadership Center (SCLC) of University of California San Francisco (UCSF) launched a national social media marketing campaign in March 2021 to promote smoking cessation among people with behavioral health conditions. The campaign utilizes the COVID pandemic as a motivating force to give up smoking. I COVID Quit is funded by the Robert Wood Johnson Foundation for “Sustaining and Expanding the National Partnership on Behavioral Health and Tobacco Use.”
Save the date! American Society of Addiction Medicine (ASAM), also a partner in the ICOVIDQUIT promotion, will host several events during National Addiction Treatment Week, October 18-24.
Funded by the Robert Wood Johnson Foundation, SCLC worked with Better World Advertising to develop a series of digital ads and videos of real individuals telling their unscripted stories of quitting smoking during the pandemic.
The digital images and videos can be found at ICOVIDQUIT.org and are FREE for your use!
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