Harm Reduction for Smokers with Little to no Quit Interest: Can Tobacco Policies Encourage Switching

Buckell J, Fucito LM, Krishnan-Sarin S, O'Malley S, Sindelar JL.
Harm Reduction for Smokers with Little to no Quit Interest: Can Tobacco Policies Encourage Switching to E-cigarettes?
Tob Control. 2022 Jan 19:tobaccocontrol-2021-057024. doi: 10.1136/tobaccocontrol-2021-057024. Epub ahead of print. PMID: 35046127.

Objective. A pressing tobacco policy concern is how to help smokers who have little interest in quitting cigarettes, a group that often suffers severe health consequences. By switching from cigarettes to e-cigarettes, they could obtain nicotine, potentially with less harm. We examined if policy-relevant attributes of cigarettes/e-cigarettes might encourage these smokers to switch to e-cigarettes.

Methods. An online survey and discrete choice experiment on a nationally-representative sample of adult smokers in the US who reported low interest in quitting (n=2000). We modelled preference heterogeneity using a latent class, latent variable model. We simulated policies that could encourage switching to e-cigarettes.

Results. Participants formed two latent classes: (1) those with very strong preferences for their own cigarettes; and (2) those whose choices were more responsive to policies. The latter group's choices were only somewhat responsive to menthol cigarette bans and taxes; the former group's choices were unresponsive.

Conclusions. The policies studied seem unlikely to encourage harm reduction for individuals with little interest in quitting smoking.