Vape Shops Respond to Tightening E-cigarette Regulations with more Online Marketing and Expansion to
Tuesday, May 24, 2022
Posted by: Natalia Gromov
Tobacco
companies are increasingly advertising their products online and through social
media, a space that is not as tightly regulated as print and TV ads and marked
by the rise of influencers and paid content that is hard to distinguish from
organic content. The rising popularity of online marketing of e-cigarettes
warrants greater surveillance and regulation of online advertising practices to
ensure that youth are not being exposed to ads for nicotine-containing
products.
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