Facebook Chat Application to Prompt and Assist Smoking Cessation among Spanish-speaking Young Adults
Tuesday, May 24, 2022
Posted by: Natalia Gromov
Chalela
P, McAlister AL, Akopian D, et al.
Facebook Chat Application
to Prompt and Assist Smoking Cessation among Spanish-speaking Young Adults in
South Texas.
Health Promot Pract.
2022;23(3):378-381. doi:10.1177/15248399211026263
Given how smart phones, internet services, and social media have shown great
potential for assisting smoking cessation, we constructed a Facebook chat
application based on our previous work with SMS texting services. This report
summarizes findings from 2,364 Spanish-speaking young adults recruited through
Facebook advertising in South Texas during the 2020 New Year holiday season.
Among these service users, 926 (39%) were ready to make a quit attempt, and 26
(3.1%) of those users reported that they were tobacco free 1 month later. There
were no responses to a chat question survey 72 days after the dates selected
for quitting. Although more research with longer follow up is needed, these
findings show that social media chat applications may be helpful for at least
prompting quit attempts and short-term cessation among young adult
Spanish-speaking smokers. There is no evidence of an impact on long-term
cessation, and more research is clearly needed.
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